At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top New York based CFO’ operating in the E-Commerce space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Steve Miller
CFO of Warby Parker
Steve Miller is the chief financial officer of [Warby Parker](https://www.crunchbase.com/organization/warby-parker#/entity), a transformative lifestyle brand that offers designer eyewear. Prior to that, he was the senior vice president for corporate development and chief financial officer of Majestic Research. Miller served as the vice president of business development at Gamelogic before he joined Majestic Research. Miller holds a bachelor’s degree in political science from Columbia University. He resides in New York, United States.
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About Warby Parker: Warby Parker is a lifestyle brand that offers designer eyewear while being a socially conscious business.

Scarlett O’Sullivan
CFO of Rent the Runway
Scarlett O’Sullivan will assume the role of Chief Financial Officer, making certain that Rent the Runway is well capitalized to support the company’s growth and continues to deliver on its financial objectives. The company has received a total of $126 million in funding and boasts the largest dry cleaning operation in the country. Scarlett joined the SOFTBANK Group in 2007 and has 15 years of experience financing and advising growth technology companies. She focuses on growth stage investments in the areas of social, mobile, gaming, e-commerce, online advertising and cloud computing. She also leads U.S. investments for SoftBank China & India’s Bodhi Investments fund, which focuses on early-stage investments in technology in Asia and the U.S. As Chief Operating Officer, Scarlett is also responsible for the day-to-day operations of the growth stage and Bodhi Fund activities. Previously, Scarlett was Head of the European Technology Services corporate finance group at Robertson Stephens in London, advising European IT, outsourcing, and information services companies in their IPOs, secondary offerings, private placements and M&A transactions. Scarlett also worked in corporate finance for Robertson Stephens in San Francisco and New York, covering the semiconductor/capital equipment and information services sectors.She started her career at Morgan Stanley. Scarlett received her MBA from The Wharton School, University of Pennsylvania and a Bachelor of Arts from Yale University. Scarlett serves on the boards of HiTouch Healthcare, Punch Entertainment and The Savvy Source for Parents.
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About Rent the Runway: Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories.

Jeff Lipkin
Chief Financial Officer of Harry’s
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About Harry’s: Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

Kristina Salen
CFO of Moda Operandi
Kristina Salen has been the CFO of Etsy, the $1.35b global online marketplace for handmade goods, since 2013. Before Kristina joined Etsy, she spent nearly two decades in the financial services industry as an investor in fast-growth companies. Kristina was at Fidelity Investments from 2006 until 2013 where she was sector leader of Fidelity’s research team in the internet, media and telecom sectors. Her team guided tens of billions of dollars invested in public and private equity. Prior to Fidelity, Kristina held equity analyst positions at firms such as Oppenheimer Capital, Merrill Lynch & Lazard Freres. She began her finance career at SG Warburg in 1994. Kristina has an MBA from Columbia University and a BA from Vassar College. In 1993, she was designated a Fulbright Scholar for her work in Chile economics. Kristina lives in New York City with her family.
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About Moda Operandi: Moda Operandi is a platform for emerging fashion designers and retailers.

Hanno M. Damm
Chief Financial Officer of Trustpilot
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About Trustpilot: Trustpilot is an independent review platform for free and open to all to every company and consumer everywhere.
Jonathan Hsu
Chief Financial Officer / Chief Operating Officer of AppNexus
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About AppNexus: AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

Maximilian Niederste-Ostholt
Co-Founder & Chief Financial Officer of Rally
Maximilian Niederste-Ostholt is the Co-Founder and Chief Financial Officer of Rally.
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About Rally: Rally is a platform for buying and selling equity shares in collectible assets, enabling anyone to invest in one-of-a-kind collectibles.
Catherine Dunleavy
CFO of Away
Catherine Dunleavy is the CFO at Away.
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About Away: Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

Salvatore Russo
CFO of Flont
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About Flont: #1 fine jewelry membership. Fine jewelry in the sharing economy, in partnership with the leading brands and designers.

Andy Greenstein
Chief Financial Officer of Purch
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About Purch: Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer.

Craig Swimmer
CFO of Touchsides
Craig joined Touchsides in 2013 and is responsible for the Group’s finance, taxation, internal audit and sustainability. Craig was COO of an IT company spanning locations across the US and internationally. He was instrumental in establishing the company as the leading technology provider to the food industry and certification specialists. Prior to that, Craig was head of the training and Computer Audit departments of Grant Thornton South Africa and was transferred to the New York office of Grant Thornton LLP. Craig was a key driver in the implementation of Sarbanes-Oxley for the New York office and its clients. Craig has a B Compt. Honors degree and is a registered Chartered Accountant/CPA.
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About Touchsides: Touchsides uses technology and big data insights to help brands and retailers win and retain loyal customers in high-growth markets
Christopher Temme
CFO: USA of BitFlyer
Christopher Temme is a director of product and digital operations is SourceMedia.
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About BitFlyer: BitFlyer is a bitcoin exchange and marketplace that enables its customers to buy, sell, and spend bitcoins.
Clement Cazotte
CFO of Christian Louboutin
Clement Cazotte is the CFO at Christian Louboutin.
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About Christian Louboutin: Christian Louboutin is an online store for elegant women’s footwear, followed by men’s collections.

Raj Singhal
CFO of Huge
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About Huge: Huge redefines what’s possible for the world’s most ambitious brands.
Hari Eppanapally
Co-Founder and CFO of Virtual Reality Minds, Inc.
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About : Virtual Reality Minds offers a patent-pending streaming television platform for smart TV with virtual reality mode and live shopping.

Bill Smith
CFO and COO of Booker
As COO / CFO, Bill is primarily responsible for the financial and operational management of Booker. Bill is a seasoned financial executive with more than 20 years of broad financial experience including global finance, capital markets, mergers & acquisitions and investor relations. Bill brings a wealth of experience, having held senior financial positions at Novell, KAYAK, and most recently, Antenna Software. He joins Booker from Antenna Software, which helps enterprises build, manage, and publish mobile applications. As Chief Financial Officer, Bill was responsible for overseeing all financial operations of the company. Prior to that, Bill was CFO of KAYAK Software Corporation (Kayak.com), the well-known travel services provider. For the 13 years prior to this role, Bill was with Novell, Inc., a leading enterprise software provider, where he was VP of Global Finance and oversaw business, operations and international finance, and served as a member of Novell’s Executive Committee. In prior positions with Novell, he was responsible for corporate development, mergers and acquisitions, and investor relations. Prior to Novell, Bill was an investment banker, beginning his career with Merrill Lynch & Co. and going on to hold positions at Morgan Stanley, The Bridgeford Group and Cowen & Co. Bill has a Bachelor of Arts degree from Dartmouth College and a Master of Business Administration from The Wharton School at the University of Pennsylvania.
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About Booker: Booker is a web-based platform enabling businesses to sell their services online, through their website, network of partner sites and apps.
Sona Banker
CFO of Lela
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About Lela: Lela Inc. is a cloud based marketing segmentation and content recommendation platform

Rahul Prabhu
CFO of WineZetta
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About WineZetta: Multichannel e-commerce retailer
Anthony F. DiPippa
CFO of CACHÉ
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About CACHÉ: Cache is a nationwide, mall-based specialty retailer of lifestyle sportswear and dresses targeting style conscious women.

Jim Ogle
COO, CFO of F+W Media
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About F+W Media: A media and e-commerce company headquartered in New York City.