At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top China based CFO’ operating in the E-Commerce space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Sidney Huang
CFO of JD.com
Sidney Xuande Huang has served as JD.com’s Chief Financial Officer since September 2013. Prior to joining J.D.com, Huang was the Chief Financial Officer of Pactera Technology International Ltd., a NASDAQ-listed IT services provider, and its predecessor company, VanceInfo Technologies Inc., from July 2006 to September 2013. Huang was also the Co-President of VanceInfo Technologies Inc. from 2011 to 2012 and its Chief Operating Officer from 2008 to 2010. Prior to that, Huang was the Chief Financial Officer with two other China-based companies in technology and internet sectors between 2004 and 2006. Huang was an Investment Banker with Citigroup Global Markets Inc. in New York from 2002 to 2004. Huang served as an Audit Manager of KPMG LLP from 1996 to 2000 and was a Certified Public Accountant in the State of New York. Huang is currently a Director of Bitauto Holdings Limited, an internet company listed on the NYSE. Huang obtained his Master’s of Business Administration with distinction from the Kellogg School of Management at Northwestern University as an Austin Scholar. Huang received his Bachelor’s degree in Accounting from Bernard M. Baruch College, where he graduated as class valedictorian.
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About JD Digits, JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Yang Donghao
Chief Financial Officer of Weipinhui
Donghao Yang has served as our chief financial officer since August 2011. Mr. Yang has held senior executive and managerial positions in various public and private companies, including serving as the chief finance officer of Synutra International Inc. (NASDAQ: SYUT) from May 2010 to August 2011, as the chief financial officer of Greater China of Tyson Foods, Inc. (NYSE: TSN) from March 2007 to April 2010, as a finance director of Asia Pacific of Valmont Industries, Inc. (NYSE: VMI) from October 2003 to March 2007, and as a director of China Minmetals Brazil Holding Limited from January 1999 to April 2001. Mr. Yang received an MBA degree from Harvard Business School in 2003 and a bachelor’s degree in international economics from Nankai University in 1993.
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About Weipinhui: Weipinhui is a Chinese online discount retailer for brands.
Craig Yan Zeng
Chief Financial Officer of Lexin
Mr. Craig Yan Zeng has served as our chief financial officer since November 2016, and has served as our director from December 2017. Mr. Craig Yan Zeng previously held various senior management positions at other companies.Prior to joining us, Mr. Craig Yan Zeng served as chief financial officer of YeePay. From 2013 to 2015, Mr. Zeng served as vice president of Hop Hing Group Holdings Limited, a company listed on the Hong Kong Stock Exchange. From 2010 to 2013, Mr. Zeng served as executive vice president of VanceInfo Technologies Inc., a NYSE-listed company. Prior to 2010, Mr. Zeng served as a financial director at Microsoft (Greater China), and was chief operating officer and chief financial officer of Venustech Group Inc. Mr. Zeng received his master’s degree in business administration from the Stern School of Business at New York University in 1999 and his bachelor’s degree in chemistry from Beijing University of Chemical Technology in 1991.
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About Lexin: Lexin is an online consumer finance platform for educated young adults in China.
Zhen Zeng
Chief Financial Officer of Uxin
Zhen Zeng joined Uxin in 2011 and serves as a chief financial officer. He has also been the company’s director since June 2018. Zhen has over ten years of experience in finance. From 2010 to 2011, he served as a vice president in finance at Civa Printal. From 2006 to 2010, he served as an audit manager at PricewaterhouseCoopers. Zhen holds a master’s degree in Commerce and Accounting from Griffith University.
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About Uxin: Uxin offers car e-commerce platform that enables to consumers and dealers to buy and sell new and used cars.
Zhen Zeng
Chief Financial Officer of Uxin
Zhen Zeng joined Uxin in 2011 and serves as a chief financial officer. He has also been the company’s director since June 2018. Zhen has over ten years of experience in finance. From 2010 to 2011, he served as a vice president in finance at Civa Printal. From 2006 to 2010, he served as an audit manager at PricewaterhouseCoopers. Zhen holds a master’s degree in Commerce and Accounting from Griffith University.
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About Uxin: Uxin offers car e-commerce platform that enables to consumers and dealers to buy and sell new and used cars.

Jimmy Liu
Co-Founder & CFO of BitoEX
Founder at BitoEX
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About BitoEX: We Innovate Revolutionary Financial Services
Pengfei ZHAO
CEO Office Head CFO and PMO of USHOPAL
Senior consultant at Boston Consulting Group, with extensive project experience in business portfolio strategy, distribution strategy, and commercial due diligence Strategic planning expert at Anheuser-Busch Inbev APAC, developing multi-billion CapEx investment for China and India Senior product manager at Arnazon.com Seattle HQ, research pain-points of platform customers and actions required MBA from University of Michigan – Ross School of Business (with distinction).
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About USHOPAL: Shopal is fastest growing and most professional New Luxury Brand acceleration.
Sun Hui containing
CFO of Qunar.com
January 2010 joined where to network, chief financial officer. Sun Hui containing primarily responsible for financial operations, mergers and acquisitions, investor relations, legal affairs, CPM sales and many other jobs. Sun Hui graduated from the Beijing Institute of Technology with and qualified Chinese Certified Public Accountant. He has nearly 20 years experience in financial and capital markets, worked in KPMG, one of the world’s four major accounting firms for many years, has engaged in audit work in China and the United States. Also served as deputy general manager of China Financial Position Maersk, Microsoft China R & D Group chief financial officer. Prior to joining Where network, including Sun Hui served as air network (Nasdaq: KONG) Chief Financial Officer, has overall responsibility for financial, legal and investor relations. Currently, Sun Hui also served with SouFun (NYSE: SFUN) The Chairman of the Audit Committee and the independent directors. Sun Hui, who combined with his experience writing audit theory and practical aspects of the book “The Numbers”, published by the China Financial and Economic Publishing House.
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About : Qunar is a Chinese-language online travel information provider and mainland search engine for web-based and mobile users.
Yingzhi Tang
Co-Founder, Co-CEO, CFO and Director of Boqii
Yingzhi Tang is Co-Founder & CEO at Boqii.
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About Boqii: Boqii Holding Limited (NYSE: BQ) is China’s largest pet-focused platform and maintains the largest pet-focused online community in China.

Jane Ji
CFO of Bluepay
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About Bluepay: Bluepay is positioned to open up new retail + new financial platforms in Southeast Asia.
Alok Somani
CFO of Coffee Exchange
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About Coffee Exchange: Coffee Exchange is a SaaS enabled B2B marketplace that connects roasters directly to coffee farmers.
Guoxun Chou
CFO of Fresh Your Life
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About Fresh Your Life: Fresh Your Life offers high-quality imported snacks and lifestyle products through e-commerce.
Kangping Shi
Chief Financial Officer of Maoyan
Shi Kangping has over 20 years of accounting and financial experience. From July 1998 to September 2000, he worked in the audit department of Andersen Huaqiang Certified Public Accountants. From January 2002 to July 2005, he worked in the Transaction Service Department of PricewaterhouseCoopers Consulting (Shenzhen) Co., Ltd. Beijing Branch. From July 2007 to September 2011, he worked for Microsoft. From September 2011 to December 2016, he served as Director of Baidu’s Internal Audit Department and Director of Budget and Financial Analysis. From December 2016 to December 2017, he served as the Chief Financial Officer of Ping An Health Medical Technology Co., Ltd.
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About Maoyan: Maoyan provides online movie ticketing services.
Stanley Lu
CFO and Co -Founder of Wosai
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About Wosai: Wosai enables small and medium sized merchants to accept mobile payments.
Stanley Lu
CFO and Co -Founder of Wosai
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About Wosai: Wosai enables small and medium sized merchants to accept mobile payments.
James Zhang
CFO of Lashou.com
James Zhang is a CFO at Lashou.com.
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About Lashou.com: Lashou is a location-based, social commerce platform for web-based and mobile users in China.
James Zhang
CFO of Lashou.com
James Zhang is a CFO at Lashou.com.
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About Lashou.com: Lashou is a location-based, social commerce platform for web-based and mobile users in China.