At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top China based CFO’ operating in the Consumer space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Eric Wong
Co-Founder and Chief Financial Officer of Rokid
Eric is Rokid, Inc.’s numbers guru. His extensive experience in finance, operations, strategic planning and implementation, private equity, and exit strategy helps him keep the company’s financial situation headed in the right position. Prior to Rokid, Eric served as consultant and operating partner at CITIC Capital Partners, Ltd. and executive director and CFO of Kingsoft Corporation, Ltd., currently publicly listed in Hong Kong Stock Exchange. He also currently serves as an independent, non-executive director, chairs the Remuneration and Nomination Committees, and is a member of the Audit Committee for Kingsoft. Before Kingsoft, Eric was vice president of finance and corporate controller at Alibaba Group, where he was also chairman of the Group Financial Control Committee. He previously served as CFO for Goodbaby Children Products Group, vice president of finance at IDT International Limited, and financial controller for AMF Bowling, Inc. and International Distillers China, Ltd. Eric holds a master’s in finance from the University of Lancaster in the United Kingdom and a master’s in accounting from Charles Stuart University in Australia. He is a fellow CPA member of the Hong Kong Institute of Certified Public Accountants and a fellow CPA member of Australian Society of CPAs.
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About Rokid: An Augmented Reality company focuses on bridging the gap between you and the world.
Craig Yan Zeng
Chief Financial Officer of Lexin
Mr. Craig Yan Zeng has served as our chief financial officer since November 2016, and has served as our director from December 2017. Mr. Craig Yan Zeng previously held various senior management positions at other companies.Prior to joining us, Mr. Craig Yan Zeng served as chief financial officer of YeePay. From 2013 to 2015, Mr. Zeng served as vice president of Hop Hing Group Holdings Limited, a company listed on the Hong Kong Stock Exchange. From 2010 to 2013, Mr. Zeng served as executive vice president of VanceInfo Technologies Inc., a NYSE-listed company. Prior to 2010, Mr. Zeng served as a financial director at Microsoft (Greater China), and was chief operating officer and chief financial officer of Venustech Group Inc. Mr. Zeng received his master’s degree in business administration from the Stern School of Business at New York University in 1999 and his bachelor’s degree in chemistry from Beijing University of Chemical Technology in 1991.
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About Lexin: Lexin is an online consumer finance platform for educated young adults in China.
David Chen
Chief Financial Officer of Hanson Robotics
David Chen is a Shanghai-based investor and entrepreneur and sits as the Chief Financial Officer and Director of Hanson Robotics. Formerly a Product Manager at Honda Automotive, Chen is the Founder and Director of AngelVest, a private equity fund. Chen is the lead investor instrumental in bringing Dr. Hanson to Hong Kong. Chen received a MBA from Harvard University and a BS in Electrical Engineering from University of Rochester.
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About Hanson Robotics: Hanson Robotics is an AI and robotics company dedicated to creating socially intelligent machines that enrich the quality of our lives.

Phillip Tighe
CFO of Blue Bird Corporation
Phil Tighe has been Blue Bird’s Chief Financial Officer since March 2012. Before joining Blue Bird, Mr. Tighe worked for the Ford Motor Company for 36 years, holding a variety of positions that included financial control and strategic planning, both domestically and internationally, and has been stationed in North America, South America, Asia and Europe. Immediately prior to joining Blue Bird, Mr. Tighe was based in Shanghai with Ford where he was Executive Director of Strategy and Business Planning from 2006 to 2011. His prior positions included Vice President, Finance and Planning Ford Asia Pacific & Africa, CFO Ford Mexico, CFO Mazda Europe and CFO Ford Venezuela. Mr. Tighe received his Bachelor of Commerce from the University of Melbourne and his MBA from the Royal Melbourne Institute of Technology in Australia.
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About Blue Bird Corporation, SEA Electric: Blue Bird offers a complete line of Type A, C and D school buses in a variety of options and configurations.

Xiao Mingguang
Chief Financial Officer of Midea Group
Mr. Xiao Mingguang, holder of a Master’s degree, joined Midea in 2000 and previously worked as deputy CFO and Operations Head of the Company, Auditing Head and Executive Director of GD Midea Holding. Currently he is the CFO of the Company and Executive Director of the listed company, Wuxi Little Swan Co. Ltd., which is controlled by the Company.
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About Midea Group: Midea Group the group has emerged into a leading consumer appliances and air conditioning systems manufacturer.
JiChuan Jin
CFO of JDB Group
JiChuan Jin is the Chief Financial Officer of JDB Group.
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About JDB Group: JDB Group manufactures herbal tea beverage.

Cai Yanhong
Deputy General Manager & CFO of K-Star
Born in 1974 and bachelor degree holder. From 2003 to 2007, she worked in Shenzhen International Enterprises Co., Ltd., as financial manager and CFO. Since 2007, she works in Shenzhen Kstar Technology Co., Ltd. as Deputy General Manager, CFO, and Board Secretary.
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About K-Star: Kstar offers high quality uninterruptible power supply products&solar inverters to more than 120 countries all over the world.
Zheng Jia
CFO of Meiwei Buyongdeng
Zheng Jia previously worked for several companies including Deloitte, Johnson & Johnson, Tyco International, and Sogefi. He has 12 years of management experience.
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About Meiwei Buyongdeng: Meiwei Buyongdeng offers a mobile app that helps restaurants manage their reservations and reduce customer waiting times.