At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Advertising Platforms space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Rory Parness
Chief Financial Officer of Foursquare
As CFO, Rory leads the company’s financial planning, accounting and operations. Prior to joining Foursquare, Rory served as CFO at several companies in the technology, healthcare and music industries. He spent 13 years as a finance executive at Jive Records where it grew from a small boutique hip hop label to the world’s largest independent record company and a multi-billion dollar exit. He has extensive experience in finance and leadership in the technology, media, healthcare and entertainment industries.
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About Foursquare: Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location.
Debra A. Crow
CFO of Volta Charging
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About Volta Charging: Volta Charging designs, installs, and maintains a network of electric vehicle charging stations.

Joe Franzi
Partner Emeritus, CFO of Seven Peaks Ventures
Joe has been SPV’s CFO since its beginning days and recently retired this Spring. Believing in the foundational importance of supporting companies growing to scale with the right amount of information, operational support and business savvy, Joe brings a wealth of clear business acumen and focused decision making to support our portfolio companies.
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About Seven Peaks Ventures: Seven Peaks Ventures is an early-stage venture capital fund focused on funding highly scalable software businesses.

Chris Lynch
Chief Financial Officer of Sprinklr
Chris is a financial executive with extensive knowledge in technology software and advertising businesses. In his current role, he is working to maximize Sprinklr’s opportunities for overall growth and international expansion. Chris is best known for his work at Bazaarvoice and his key role in its successful IPO. Through innovative thinking and diagnostic problem solving, Chris has led global finance organizations through periods of rapid growth. He brings passion for a high growth technology environment to his role at Sprinklr.
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About Sprinklr: Sprinklr provides enterprise software for customer experience management.

Warren Jenson
President, CFO & Executive MD of International of LiveRamp
Warren brings a wealth of experience guiding companies through complex financial growth, global expansion and value creation. He has been recognized for his visionary leadership by Institutional Investor magazine having been named as one of the Best CFOs in America. Warren has served as CFO of Electronic Arts, Amazon.com and Delta Air Lines. Prior to that, he worked in several positions as part of the General Electric Company. Most notably, he served as CFO and Senior Vice President for the National Broadcasting Company, a subsidiary of General Electric.
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About Acxiom, Acxiom Impact, Jenson Company, LiveRamp: LiveRamp is the leading data connectivity platform for the safe and effective use of data.

Richard Haydock
CFO of PulsePoint
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About PulsePoint: PulsePoint is a technology company using data to accelerate healthcare marketing.

Richard Haydock
CFO of PulsePoint
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About PulsePoint: PulsePoint is a technology company using data to accelerate healthcare marketing.
Frank Asaro
Chief Financial Officer of Empyr
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About Empyr: Empyr is a card-linked offer engagement platform for national brands and digital publisher.
Ken Coffee
Chief Financial Officer of Emodo
Ken Coffee is an established advertising and marketing technology executive with over 20 years of experience with high growth start-ups and public companies. As Chief Financial Officer of Ericsson Emodo, Ken is responsible for Emodo’s Finance and Administration functions. Prior to joining Emodo, Ken served as the Vice President of Finance at Amobee (Singtel), a global advertising technology company leveraging data to help marketers activate programmatic campaigns. Amobee integrated three acquisitions and nearly tripled revenue during his tenure. Ken also served as VP of Finance & Operations for CompareNetworks and was responsible for Business Management for Velti, a pioneering public ad-tech company. Ken started his career in advertising and marketing services as co-founder and CFO of GTxcel.
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About Emodo: Emodo transforms data into results for mobile network operators.

Belinda Montes
CFO, Asia of Gravity4
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About Gravity4, LydianCoin, RedLotus: Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries.

Mark Lewis
Chief Financial Officer of LockerDome
Mark Lewis joined LockerDome in late 2012 to direct the company’s financial and strategic development while leading select business functions. Prior to LockerDome, Lewis served as a Principal at Advantage Capital Partners, one of the country’s leading venture capital and small business finance companies. Lewis’ 15+ year career in the venture capital and private equity sector has focused on building high-impact, technology-driven businesses. He has provided financing, realized liquidity events, and sat on the boards of over 40 private companies.
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About LockerDome: Decide (fka LockerDome) powers the future of advertising on the open web and automates decisions for the real world.
Rick Eaton
Co-Founder, CFO of Yieldmo
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About Yieldmo: Yieldmo is a digital advertising technology company that increases the value of advertising inventory for buyers and sellers.

Ash Sundar
Chief Financial Officer of Radius Intelligence
Prior to joining Radius, Ash was the Head of Finance at Instacart during the company’s rapid growth phase. Ash started his career with KPMG and holds Masters and Bachelors degrees in Accounting from Wake Forest University.
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About Radius Intelligence: Radius Intelligence seeks to power data intelligence across all B2B applications, channels, and users.
Bill Bundy
CFO of IRIS.TV
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About IRIS.TV: IRIS.TV is a video data platform focused on onboarding, processing, and activating video data.
Diana Wang
Co-founder & CFO of Bilin Technology
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About Bilin Technology: B2B Digital advertising, lead generation and advanced analytics.

Tal Sharf
CFO and Co-Founder of Wapi
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About Wapi: Wapi is a free ad-driven casino app that enables players to gamble by engaging with targeted ads instead of betting their own money.

Paul Hehn
Chief Financial Officer of Audience Partners
Paul is responsible for the financial operations of the Company, managing the finance and accounting departments in the US and Canada. Key activities include oversight of financial reporting, taxation, human resources, financing, M&A, cost management, risk management, forecasting, working capital management, and vendor negotiations. Paul is a CPA with almost 30 years of financial experience in the high tech and services industries. Prior to joining Audience Partners, he was CFO and co-owner of Advanced Telecom Services, Inc. where he played a key role in growing ATS from a start up to a multi-national telecom services company with operations in the US, Canada and Europe. He also co-founded Advanced Mobile, a mobile solutions provider sold to a publically traded company in late 2013. Paul earned his stripes in the Philadelphia office of KPMG, LLC, where he spent eight years and served as a senior manager responsible for numerous public company clients. He enjoys scuba diving followed by a good beer, and is always on the lookout for buried treasure in every pursuit. His biggest finds are a wife who still puts up with him, and three awesome children.
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About Audience Partners: Audience Partners is an advertising company that operates its own platform that connects with customers.

Paul Hehn
Chief Financial Officer of Audience Partners
Paul is responsible for the financial operations of the Company, managing the finance and accounting departments in the US and Canada. Key activities include oversight of financial reporting, taxation, human resources, financing, M&A, cost management, risk management, forecasting, working capital management, and vendor negotiations. Paul is a CPA with almost 30 years of financial experience in the high tech and services industries. Prior to joining Audience Partners, he was CFO and co-owner of Advanced Telecom Services, Inc. where he played a key role in growing ATS from a start up to a multi-national telecom services company with operations in the US, Canada and Europe. He also co-founded Advanced Mobile, a mobile solutions provider sold to a publically traded company in late 2013. Paul earned his stripes in the Philadelphia office of KPMG, LLC, where he spent eight years and served as a senior manager responsible for numerous public company clients. He enjoys scuba diving followed by a good beer, and is always on the lookout for buried treasure in every pursuit. His biggest finds are a wife who still puts up with him, and three awesome children.
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About Audience Partners: Audience Partners is an advertising company that operates its own platform that connects with customers.