At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Mobile Advertising space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Rory Parness
Chief Financial Officer of Foursquare
As CFO, Rory leads the company’s financial planning, accounting and operations. Prior to joining Foursquare, Rory served as CFO at several companies in the technology, healthcare and music industries. He spent 13 years as a finance executive at Jive Records where it grew from a small boutique hip hop label to the world’s largest independent record company and a multi-billion dollar exit. He has extensive experience in finance and leadership in the technology, media, healthcare and entertainment industries.
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About Foursquare: Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location.

Doug Lieuallen
CFO of Kochava
Douglas Lieuallen joins Kochava from Coldwater Creek where he held multiple finance and accounting management roles, most recently as Senior Director of Treasury Operations for the $700 million retailer. His 20-year career includes financial and accounting leadership positions at the renowned global advertising agency Wieden + Kennedy, Inc. and visual systems integrator Comp View, Inc. As CFO Lieuallen is assuming a strategic role in the overall management of Kochava, with primary responsibility for managing all financial-related activities of the company, including accounting, finance, forecasting, strategic planning, legal, deal analysis and negotiations, investor relationships, and partnership compliance.
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About Kochava: Kochava is a provider of secure, real-time data solutions for mobile and connected devices.

Charley Cassell
CFO of Vibes
Charley’s responsibilities include strategic planning, budgeting, financial operations and capital activities. Charley came to Vibes in June 2008 and brings more than 15 years of experience managing strategic planning, revenue, budget management, direct sales and financial analysis. Prior to Vibes, Charley held several senior positions at leading Internet companies including Yahoo!, eGroups and Learning Insights. Most recently, Charley worked as the Director of Operations at Google following their acquisition of Feedburner where he was CFO. Charley holds an MBA from the University of Michigan School of Business Administration and a BA in Economics from the University of North Carolina at Chapel Hill.
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About Vibes: Vibes is a mobile marketing software platform.
Alan Catherall
CFO and President of AirSage
Alan B. Catherall is the President and Chief Financial Officer of AirSage.
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About AirSage: AirSage provides population location, movement, and traffic information based on wireless signaling data.
Ken Coffee
Chief Financial Officer of Emodo
Ken Coffee is an established advertising and marketing technology executive with over 20 years of experience with high growth start-ups and public companies. As Chief Financial Officer of Ericsson Emodo, Ken is responsible for Emodo’s Finance and Administration functions. Prior to joining Emodo, Ken served as the Vice President of Finance at Amobee (Singtel), a global advertising technology company leveraging data to help marketers activate programmatic campaigns. Amobee integrated three acquisitions and nearly tripled revenue during his tenure. Ken also served as VP of Finance & Operations for CompareNetworks and was responsible for Business Management for Velti, a pioneering public ad-tech company. Ken started his career in advertising and marketing services as co-founder and CFO of GTxcel.
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About Emodo: Emodo transforms data into results for mobile network operators.
Larry Lewis
CFO of iVeew
Larry Lewis earned his bachelor’s degree with honors from Wheaton College and obtained his MBA from the University of Chicago. Mr. Lewis initially worked for Ernst & Ernst in the audit department. He went on to work for CPA firms and with industry clients in the Chicago area. He headed the internal audit department of a publicly held firm and served as the Chief Financial Officer for various organizations. Mr. Lewis is a member of the American Institute, Colorado Society and Illinois Society of CPAs and the Colorado Government Finance Officers Association. Mr. Lewis also serves on the Boards of various business and civic associations.
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About iVeew: SMS 2-way messaging, merchandising platform with over 76,000 local attractions Chatbots & Artificial Intelligence connected to Alexis
Andrew Schleimer
Chief Financial Officer, Executive Vice President of Digital Turbine
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About Digital Turbine: The leading independent mobile growth platform — leveling up the landscape for advertisers, publishers, carriers and OEMs.
Rick Eaton
Co-Founder, CFO of Yieldmo
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About Yieldmo: Yieldmo is a digital advertising technology company that increases the value of advertising inventory for buyers and sellers.
Alex Anguiano
CFO @ OnMyWay.com of OnMyWay
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About OnMyWay: The Only Texting And Driving Solution That Pays
Ronald Kwok
CFO & Co-Founder of AlikeAudience
Keep improving and never give up! With around 2 years of working experiences in Deloitte Financial Advisory, Tax and Audit, he acquired in-depth knowledge and learnt industry practice to provide professional advices to HK main-board listed companies and overseas corporates. These strengthened fundamental technical financial analysis and assisted on completion of HKICPA QP Programme. Driven by the passion on big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia. AlikeAudience positions as an Asia-focused Data Management Platform with real time data processing to match and unify audience profiles to provide insights for digital marketers. Specialties: Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, Corporate Finance
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About AlikeAudience: AlikeAudience builds a mobile audience intelligence platform that connects marketers and mobile users.

Kim Dworkin
CFO of SEO Inc
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About SEO Inc: SEO Inc. is a professional search engine, internet and social media marketing agency.

Tal Sharf
CFO and Co-Founder of Wapi
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About Wapi: Wapi is a free ad-driven casino app that enables players to gamble by engaging with targeted ads instead of betting their own money.