At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the SEM space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Mitch Federman
CFO of 180Fusion
As CFO and co-founder of 180fusion, Mitch applies his experience and breadth of skills to overseeing the company’s financial goals. Additionally, Mitch oversees the recruitment and retention of the company’s most valuable asset — the employees — and manages the technology and infrastructure supporting the company’s operations. Did we mention he also writes the checks? Mitch earned his MBA at Pepperdine University where he graduated number one in his class, and prior to 180fusion, he provided strategic direction and management of presales operations as worldwide director of presales for several Silicon Valley start-up software companies. Mitch also worked as a management consultant, designing and implementing financial systems for the SMB and Fortune 500 companies including Merrill Lynch, Deutshe Bank, Kaiser and ExxonMobil.
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About 180Fusion: 180Fusion, now a Deluxe Company, provides digital marketing products and services.
Russ Larson
Chief Financial Officer of Boostability
Russ Larson brings over two decades of financial experience to Boostability. Russ holds an MBA from Yale University and a Bachelor of Science in Finance from Brigham Young University. Prior to joining Boostability in 2009, Russ held key financial leadership positions including CFO and Controller at a regional real estate development and general contracting company named J Ballard Construction. Russ also worked as a Financial Analyst Manager at several public companies, including IBM Global Services, ExxonMobil Corporation, and the CIT Group. Russ directs all aspects of Boostability’s financial operations, including accounting, tax, treasury, forecasting and budgeting, capital raising, financial analysis and reporting, strategic planning, and HR.
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About Boostability: Internet Marketing for Local Businesses
Russ Larson
Chief Financial Officer of Boostability
Russ Larson brings over two decades of financial experience to Boostability. Russ holds an MBA from Yale University and a Bachelor of Science in Finance from Brigham Young University. Prior to joining Boostability in 2009, Russ held key financial leadership positions including CFO and Controller at a regional real estate development and general contracting company named J Ballard Construction. Russ also worked as a Financial Analyst Manager at several public companies, including IBM Global Services, ExxonMobil Corporation, and the CIT Group. Russ directs all aspects of Boostability’s financial operations, including accounting, tax, treasury, forecasting and budgeting, capital raising, financial analysis and reporting, strategic planning, and HR.
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About Boostability: Internet Marketing for Local Businesses
Corrie Herman
Chief Financial Officer of Mad Fish Digital
Corrie (Chasteen) Herman is the Owner & Chief Financial Officer at Mad Fish Digital.
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About Mad Fish Digital: Mad Fish Digital is a full-service interactive web agency that specializes in Search Engine Optimization and Search Engine Marketing.
Kevin Lowry
Chief Financial Officer of RevLocal
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About RevLocal: RevLocal helps businesses maximize their online presence with a personalized approach to digital marketing.
Kevin Lowry
Chief Financial Officer of RevLocal
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About RevLocal: RevLocal helps businesses maximize their online presence with a personalized approach to digital marketing.
Les Edwards
VP & CFO of Archer Malmo
Les Edwards is the Vice President and Chief Financial Officer at Archer Malmo since March 2016.
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About Archer Malmo: Archer Malmo combines brand thinking, data and technology to drive short-term results and long-term growth for our clients.
Thomas Coleman
Founder & Chief Financial Officer of Advice Interactive Group
After 9 years in the U.S. Air Force, where I was an Air Traffic Controller (RADAR), I worked more than 10 years in marketing and retail product management before returning to school for an MBA from the University of Texas at Dallas. Working alongside my wife, Bernadette Coleman, building Advice into a world-class interactive agency is my passion. I awake everyday thinking of ways to utilize my business management and marketing expertise to develop and implement solutions to help our clients reach their goals. I have experience in corporate governance, risk management, marketing and strategic planning, as well as accounting and finance. My favorite past time, outside of the business, involves backyard gatherings with friends and family, and especially, a competitive game of Washers. I love gourmet grilling and, always, a nice bottle of Merlot (or anything red). I also love fishing and can spend an entire day on the lake whether they’re biting or not.
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About Advice Interactive Group: Digital Marketing Agency is a Digital Agency and Local Search Technology Company.
Neal Lappe
Founder & Chief Financial Officer of WebStrategies
Neal Lappe leads the WebStrategies team of digital marketing experts. Under his direction, the company has flourished, growing more than 400% since its inception in 2004. While business development is important to Neal, his primary concern is providing online marketing solutions that deliver measurable results for his clients As CEO, Neal is responsible for staffing the company with the best talent. He oversees all client activities, ensuring excellent customer service, and the highest level of quality control. Rarely found at his desk, Neal thrives in the public business sector and enjoys personally working with clients to develop online marketing strategies and implement their plans. A sought-after speaker and expert in online marketing, Neal has addressed business owners, marketing professionals and internet marketing consultants in South America, the United Kingdom, Canada and the United States. His areas of expertise include integrating internet marketing with an overall business plan, small business development, search engine marketing and web usability. Prior to WebStrategies, Neal spent nearly 20 years in senior management at Circuit City; and has extensive experience in sales, marketing, finance, human resources and operations management. The experience he gained leading a division of Circuit City equipped him to develop a successful small business. Neal earned a BS Degree in Business from the University of MO.
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About WebStrategies: Digital Marketing Firm
Neal Lappe
Founder & Chief Financial Officer of WebStrategies
Neal Lappe leads the WebStrategies team of digital marketing experts. Under his direction, the company has flourished, growing more than 400% since its inception in 2004. While business development is important to Neal, his primary concern is providing online marketing solutions that deliver measurable results for his clients As CEO, Neal is responsible for staffing the company with the best talent. He oversees all client activities, ensuring excellent customer service, and the highest level of quality control. Rarely found at his desk, Neal thrives in the public business sector and enjoys personally working with clients to develop online marketing strategies and implement their plans. A sought-after speaker and expert in online marketing, Neal has addressed business owners, marketing professionals and internet marketing consultants in South America, the United Kingdom, Canada and the United States. His areas of expertise include integrating internet marketing with an overall business plan, small business development, search engine marketing and web usability. Prior to WebStrategies, Neal spent nearly 20 years in senior management at Circuit City; and has extensive experience in sales, marketing, finance, human resources and operations management. The experience he gained leading a division of Circuit City equipped him to develop a successful small business. Neal earned a BS Degree in Business from the University of MO.
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About WebStrategies: Digital Marketing Firm