At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top New South Wales based CFO’ operating in the Software space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Jonathan Kenny
Chief Financial Officer of SiteMinder
Jonathan Kenny is an experienced chief financial officer with a demonstrated history of working both in pre-IPO and ASX-listed, high-growth technology businesses in industries such as data and analytics, e-learning, financial services, publishing, telecommunications and hospitality. Prior to SiteMinder, Jonathan was the Chief Financial Officer at 3P Learning, Bravura Solutions and Chief Operating Officer of Corelogic Australia. With a passion for building strong financial teams, Jonathan is skilled across the full spectrum of finance, from banking to strategic planning, business process improvement, change management, product management, M&A and investor relations. Today, he is responsible for SiteMinder’s financial, legal, IT, security, investor relations, and mergers and acquisitions opportunities. Jonathan is a highly-qualified finance professional with a Master of Business Administration from Bond University. He also holds a Bachelor’s Degree in Economics and Post Graduate Diploma in Finance from the University of New England, and is a Chartered Accountant.
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About SiteMinder: SiteMinder is the world’s leading open hotel commerce platform and a AU$1 billion business used by 33,000+ hotels across 150 countries.
Tim Howard
CFO, COO of Autopilot
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About Allegro Funds, Autopilot: Switch ON better marketing for your business. The Best Marketing and Customer Data Platform for Ecommerce

Kevin Levine
CFO of Appen
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About Appen: Appen offers a wide variety of services to technology companies seeking to compete and expand in the global marketplace.

Dave Rodgers
Chief Financial Officer of Envizi
As Chief Financial Officer, Dave is responsible for internal operations including finance, legal and human resources. Dave’s expert oversight of these important functions frees up the rest of the team to focus on delivering value to their clients and partners. Dave has 20 years of finance and commercial experience with blue-chip professional services and technology companies including Accenture and Infosys.
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About Envizi: Data and analytics to optimize buildings and business.

Peter Adams
Chief Financial Officer of Integrated Research
Peter joined Integrated Research in March 2008 and is responsible for overseeing the Company’s finance and administration, including regulatory compliance and investor relations. Peter is a Chartered Accountant with over 25 years experience. He has held a number of senior accounting and finance roles, including seven years as CFO with Infomedia (an ASX-listed technology company), six years with Renison Goldfields (ex ASX top 100 Resources Company) and two years with Transfield Pty Ltd. Peter’s career began with Arthur Andersen, where he was responsible for managing large audit clients.
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About Integrated Research: A leading global provider of proactive performance management software for critical IT infrastructure, payments.
Rachel White
Chief Financial Officer of Comestri
Rachel White is CFO for growth ventures.
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About Comestri: Comestri is a SaaS platform for eCommerce – PIM, OMS and Channel Management.
Vanja Keres
Chief Financial Officer of Wilcom International
Vanja joined the Wilcom Accounting Team in October 1999. She was the Group Accountant before being appointed by the Board of Directors to the role of Group Financial Controller in March 2013 and then promoted to the role of Chief Financial Officer in October 2015. Vanja possesses strong leadership and management qualities and is a graduate from the University of NSW, where she completed her Masters of Commerce, majoring in Accounting.
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About Wilcom International: Wilcom International is a leading provider of innovative, quality embroidery solutions.

Scott Power
Chief Financial Officer of Soprano Design Pty Ltd
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About Soprano Design Pty Ltd: Leading provider of intelligent and secure business mobile messaging software solutions for enterprises and governments worldwide.
Stephen Rockett
CFO, COO & Co-Founder of Veyor
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About Veyor: Construction SaaS business
Srushti Ambekallu
CFO of C42 Engineering
Srushti is an application developer and an entrepreneur currently working at a C42 Engineering which he co-founded and where he is the CFO. C42 Engineering aims to be a self-funded product development firm. As part of the founding team of C42 Engineering, Srushti helped bootstrap an offshore boutique Ruby consulting business, the revenue from which is now being used to fund product development. Srushti has also spent nearly five years consulting for Fortune 1000 clients as an employee of ThoughtWorks, learning a great deal from some extremely intelligent and capable people.
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About C42 Engineering: Distributed Agile software consulting

Christopher Brooke
CFO of ComOps
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About ComOps: ComOps provides workforce management solutions.