At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top California based CFO’ operating in the Product Design space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Steven Gelsomini
CFO of EcoSense Lighting
Steven Gelsomini is the CFO at Ecosense Lighting.
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About EcoSense Lighting: EcoSense Lighting designs and develops lighting solutions for commercial and residential applications.
Paul Lundstrom
Chief Financial Officer of Flex
Paul Lundstrom is the chief financial officer at Flex, the manufacturing partner of choice that helps a diverse customer base design and build products to improve the world.
Mr. Lundstrom oversees the finance function, spanning corporate accounting, financial planning and analysis, internal audit, investor relations, tax, and treasury. In this role, he is focused on shareholder value creation and driving the company’s long-term financial framework, which includes consistent revenue growth, earnings expansion, cash generation, and disciplined capital allocation.
Prior to joining Flex, Mr. Lundstrom was vice president and chief financial officer at rocket and missile propulsion manufacturer Aerojet Rocketdyne Holdings, a position he held since 2016. During his tenure at Aerojet Rocketdyne, the company benefited from strong shareholder value creation with growth in earnings, margins and cash flow. Previously, Mr. Lundstrom was with United Technologies Corporation (now Raytheon Technologies Corporation), where he developed a strong track record of driving profitable growth in global markets. During his tenure with UTC,
Mr. Lundstrom held several senior roles including vice president of investor relations; vice president and chief financial officer, Building & Industrial Systems – North Asia; vice president and chief financial officer, Climate, Control & Security – Asia; and vice president and chief financial officer, Carrier Building Systems and Services.
Mr. Lundstrom holds a Bachelor of Science in finance from Truman State University and an MBA from Columbia University. He is a registered Certified Public Accountant in the state of Illinois (inactive).
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- Crunchbase
About Flex: Flex is the diversified manufacturing partner of choice that helps market-leading brands design, build and deliver innovative products that improve the world.
Through the collective strength of a global workforce across approximately 30 countries with responsible, sustainable operations, Flex delivers advanced manufacturing solutions and operates one of the most trusted global supply chains, supporting the entire product lifecycle with fulfillment, after-market and circular economy solutions for diverse industries.
Jon-Ryan Riggins
Co-Founder & COO/CFO of Liquid Death
JR Riggins is a Co-Founder at Liquid Death.
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About Liquid Death: Liquid Death is a non-alcoholic beverage brand that is focused on health and sustainability.
James Lievois
Executive Vice-President And Chief Financial Officer of Mazda Motor
James Lievois is the Executive Vice President (EVP) and Chief Financial Officer (CFO) for Mazda North American Operations (MNAO), overseeing sales, service and marketing, and sales operations. In addition, he is responsible for directing business strategy, financial planning, treasury, accounting, tax, administration and information technology for MNAO – including operations in the U.S. and Mexico. He was appointed to his current position in January of 2018 and reports directly to Masahiro Moro, President and CEO of MNAO. In his role as EVP, Lievois is responsible for implementing a customer-centric approach that is innovative, forward-thinking and technologically advanced, in order to deliver a positive Mazda brand experience at every touchpoint along the company’s customers’ journey, from research through ownership and back again to repurchase. With more than 35 years in the automotive industry, Lievois has held a number of management positions in finance, treasury and administration. Following 16 years at Ford Motor Company, he joined MNAO in 1997, as has held the titles of Director of Finance Treasury and Administration, Vice President of Finance Treasury and Administration and Senior Vice President and CFO, before being promoted to his current role as EVP and CFO. Born in Detroit in 1957, Lievois graduated with a B.A. in Marketing from Michigan State University in 1980 and received an MBA in 1982 from the University of Detroit.
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About Mazda Motor: Mazda Motor Corporation has built outstanding vehicles and a strong motorsports heritage marked by breaking records.
Paul Rogan
CFO of BriteLab
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About BriteLab: BriteLab offers full-spectrum product development, locally in Silicon Valley. We specialize in new product innovation for complex hardware.
David Jarrett
CFO of Neon Roots
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About Neon Roots: Neon Roots is a full-service custom design and development shop specializing in responsive web/mobile solutions and custom applications.
Brian Choe
Chief Financial Officer of DesignMap
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About DesignMap, Visibook: DesignMap is a product strategy and design studio working with enterprise software solutions.
May Roen
CFO of Lookback
May brings her extensive experience in scaling early-stage companies to Isentio’s management. As a survivor of a bacterial infection that nearly killed her in 1999, her passion for Isentio’s mission is personal as well as professional. May has served on the board of over 10 different companies and non-profit organizations, and has signiifcant operational experience, and previously has reorganized staff, implemented new IT solutions, managed quality control, and hired and trained new personnel. May also co-founded 12 Entrepreneurs, a non-profit exchange organization, to bring Silicon Valley and European entrepreneurs together, and ran business development for a government-backed regional technical incubator.
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About Isentio, Lookback: Lookback is a platform for easy-to-use software testing solutions.
Gregg Waldon
Chief Financial Officer of Alula Holdings
As Chief Financial Officer, Gregg is responsible for developing and overseeing RedBrick’s economic strategy and organizational growth.
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About Alula Holdings: Alula Holdings is a smart security company dedicated to making smart security simple for dealers.
Brad Johnson
CFO & COO of Grio
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About Grio: Grio is a software consulting firm located in San Francisco. We specialize in web and mobile app development.
Jeff Thomas
Chief Financial Officer of Ximedica
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About Ximedica: Ximedica is a fully integrated product development firm focused on bringing medical technologies from first concept to market launch.
Robin Chan
CFO/ Head of IT of Vertex Promotional Corp
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About Vertex Promotional Corp: Marketing and Promotional product supplier
Gene Lynes
Chief Financial Officer of Wildcat Discovery Technologies
Gene Lynes is the chief financial officer of Wildcat Discovery Technologies. Gene has more than thirty years of experience in finance management and over fifteen years working with technology based businesses. His experience includes involvement with more than a dozen M&A transactions as well as the raising of more than $2.5 billion of capital. Prior to joining Wildcat in 2017, Gene was the Chief Financial Officer at Kyriba Corp. where he helped lead two rounds of equity financing and obtain two new debt facilities. Before joining Kyriba Corp., as EVP and CFO of Ecova, Inc. he helped complete five acquisitions as well as the sale of the company to Cofely USA – a subsidiary of Engie (EPA: ENGI) – having been instrumental in raising both debt and equity capital. Throughout his career, Gene has focused on assisting businesses in the development of financial and operational processes and discipline to support periods of rapid growth. Earlier in his career, he spent more than seven years in audit working for both EY and PwC while achieving the level of Senior Audit Manager. Gene holds a Bachelor of Science in Business Administration with emphasis in Accounting degree and a Master of Science in Finance degree from San Diego State University. Gene has also completed an executive development program through the Wharton School of the University of Pennsylvania.
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About Wildcat Discovery Technologies: Wildcat Discovery Technologies is a developer of materials for the use in batteries.
Gene Lynes
Chief Financial Officer of Wildcat Discovery Technologies
Gene Lynes is the chief financial officer of Wildcat Discovery Technologies. Gene has more than thirty years of experience in finance management and over fifteen years working with technology based businesses. His experience includes involvement with more than a dozen M&A transactions as well as the raising of more than $2.5 billion of capital. Prior to joining Wildcat in 2017, Gene was the Chief Financial Officer at Kyriba Corp. where he helped lead two rounds of equity financing and obtain two new debt facilities. Before joining Kyriba Corp., as EVP and CFO of Ecova, Inc. he helped complete five acquisitions as well as the sale of the company to Cofely USA – a subsidiary of Engie (EPA: ENGI) – having been instrumental in raising both debt and equity capital. Throughout his career, Gene has focused on assisting businesses in the development of financial and operational processes and discipline to support periods of rapid growth. Earlier in his career, he spent more than seven years in audit working for both EY and PwC while achieving the level of Senior Audit Manager. Gene holds a Bachelor of Science in Business Administration with emphasis in Accounting degree and a Master of Science in Finance degree from San Diego State University. Gene has also completed an executive development program through the Wharton School of the University of Pennsylvania.
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About Wildcat Discovery Technologies: Wildcat Discovery Technologies is a developer of materials for the use in batteries.