At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top San Francisco based CFO’ operating in the E-Commerce space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Lauren Cooks Levitan
Co-founder & CFO of Faire
Lauren Cooks Levitan is the Chief Financial Officer of Faire. Previously she was the CFO at Fanatics and prior to that, she was a founding partner of Moxie Capital. Levitan was the managing director for specialty retail equity research at [Cowen and Company](https://www.crunchbase.com/organization/cowen-and-company#/entity) before she joined Moxie Capital. Previously, she was a managing director at [Robertson Stephens](https://www.crunchbase.com/organization/robertson-stephens#/entity). She has also worked at [Gymboree](https://www.crunchbase.com/organization/gymboree#/entity), [Crate & Barrel](https://www.crunchbase.com/organization/crate-and-barrel#/entity), and [Goldman Sachs](https://www.crunchbase.com/organization/goldman-sachs#/entity). Having completed her secondary education at Glenbrook North High School, Levitan obtained her bachelor’s degree from [Duke University](https://www.crunchbase.com/organization/duke-university#/entity) and master’s degree from [Stanford University Graduate School of Business](https://www.crunchbase.com/organization/stanford-graduate-school-of-business). Levitan lives in San Francisco, California, United States.
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About Faire, Fanatics: Faire is a company that helps retailers find and buy wholesale merchandise for their stores.
Asif Meghani
CFO of FastAF
Asif Meghani is the CFO at FastAF.
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About FastAF: Grocery and other daily essentials from premium brands delivered instantly.
Shintaro Asako
Executive Officer, CFO, Strategic Investment Director Commerce and Incubation Business Division of DeNA
Shintaro Asako is the CEO of the West Region business unit at DeNA, a global leader in developing and publishing mobile games. He leads the company’s operations and corporate strategy in North America, Europe and the rest of the West. Headquartered in Tokyo, Japan, DeNA has offices and studios in 12 cities across eight countries with over 2,000 employees and has delivered nearly a dozen titles that hit the top 30 grossing charts on US App Store and US Google Play. In addition to launching hits such as Blood Brothers and Rage of Bahamut, DeNA currently develops and publishes mobile games for popular entertainment franchises such as Star Wars, Marvel, Transformers and Final Fantasy. DeNA reported revenue of 1.8 billion dollars and operating profit of 524 million dollars in the fiscal year ending March 2014. Shintaro joined DeNA West in 2011 serving as Chief Financial Officer before moving to the role of CEO in 2013. Previously, Shintaro was Chief Financial Officer at MediciNova, Inc. from 2005 to 2011. Prior to MediciNova, Shintaro worked at KPMG LLP and Arthur Anderson LLP.
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About DeNA: DeNA is a platform providing social games, e-commerce, and other web services for PCs and mobile devices.
Russell Sprole
CFO of Full Harvest
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About Full Harvest: Full Harvest is the first B2B marketplace for ugly and surplus produce.
Mark Etnyre
Chief Financial Officer of SquareTrade
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About SquareTrade: SquareTrade is an independent warranty provider for consumer electronics and appliances.
Roy Barak
Chief Financial Officer and Chief Operating Officer of Vindicia
Roy Barak currently works as Chief Financial Officer and Chief Operating Officer at Vindicia. He previously worked at Amdocs as Finance Business Partner – SI&O Sales, Marketing, Services R&D, O2A, and RevenueGuard.
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About Vindicia: Vindicia offers comprehensive subscription management solutions that help businesses acquire and retain more customers.
Leighton Smith
CFO of RageOn!
Leighton Smith is the CFO at RageOn!.
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About RageOn!: The World’s Best Custom Creation Social Marketplace
Kelly (Irlbeck) Georgevich
CFO of LimeLight CRM
Kelly Georgevich has over a decade’s worth of finance experience in public accounting and in the financial services industry. Experience with fast-growth, entrepreneurial companies, Australia Post, National Australia Bank, Caribou Coffee Company, and Oxfam Australia, guiding these companies through significant change and turnaround situations. Prior to joining LimeLight in 2016, Kelly worked in a number of different financial capacities such as the Finance Manager at Australia Post and as the Financial Reporting Specialist at National Australian Bank where she developed a robust compliance process. Prior to her innovations at National Australian Bank, Kelly was an audit manager at Ernst & Young for nearly a decade. Kelly graduated from the University of Northern Iowa with a BA in Accounting and Spanish, as well as a Certificate in International Business. She resides and is based in San Francisco, California with her husband and son.
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About AudioEye, LimeLight CRM, sticky.io: LimeLight is the one-stop shop eCommerce engine to manage and automate your recurring billing and customer lifecycle.
Dianne Dubois
Chief Financial Officer of MOTA
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About MOTA: MOTA designs, manufactures, and markets innovative and stylish wearable and mobile consumer electronics.
Rod Brown
Founder & retired CFO Managing Director of MadeToOrder.com
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About MadeToOrder.com: MadeToOrder™ specializes in the development; sourcing and sales of logo branded merchandise and apparel.