At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the B2C space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Scott Friedman
Chief Financial Officer of Internet Brands
Scott Friedman is responsible for the controllership, operational accounting, finance, planning and treasury functions for Internet Brands. Prior to joining Internet Brands in August 2008, Friedman served as the Chief Financial Officer of WPT Enterprises, Inc., an entertainment and consumer products company, where he was responsible for the company’s financial, human resources, information systems and administrative operations. At WPT Enterprises, Friedman oversaw the development of the company’s long-term strategic plans, annual budgets, quarterly forecasts and investor relations strategy. In addition, Friedman oversaw all treasury and tax functions for the company, including cash forecasting and management, federal and state tax planning and compliance, and international tax structuring for operations in China, Israel and several European countries. Friedman has extensive experience in finance and accounting and working with Internet and new media companies. Before joining WPT Enterprises, Inc., Friedman was Controller at Sony Pictures Digital, and previously served in various accounting and financial capacities at The Walt Disney Company. Friedman was a Certified Public Accountant in Virginia while at Arthur Andersen, and holds Bachelor of Accountancy from George Washington University.
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About Internet Brands: Internet Brands is an internet media company that operates online media, community, and e-commerce sites in vertical markets.

Michael Baker
CFO of Cloud 9
Michael Baker is CFO at Cloud9.
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About Cloud 9: Cloud 9 creates a dual treatment solution for behavioral healthcare prevention and intervention.
Neil Murphy
CFO of Zaius
Neil Murphy is the CFO of Zaius.
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About Zaius: Zaius is a customer data platform designed to empower marketers to grow revenue from existing customers.
Doreen Li
Co-Founder & CFO of hopps
Doreen Li is co-founder at hopps.
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About hopps: hopps is an iOS/Android platform that reduces the hassle and time for patrons to get a drink while boosting revenue for venues.
Jacques Lafleur
CFO of DroneTerminus
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About : We are the last mile solution. Making autonomous drone delivery safer by removing the human intervention element altogether.

Alex Ostanin
CFO, Co-founder of HUDWAY
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About HUDWAY: Hudway develops ADAS software/hardware products, bringing advanced options found mostly in hi-end vehicles to almost any modern car.
Tzu Ngai
CFO of IThanks
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About IThanks: Ithanks is a website that allows people across the globe to send small tokens of gratification.