At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Billing space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Annamaria Malara
Chief Financial Officer of Transactis
Annamaria Malara leads Transactis’ accounting and finance teams. She started her career at PricewaterhouseCoopers as an auditor in the Banking and Capital markets industry; her clients included Freddie Mac, J.P. Morgan Chase, and RG Financial. After leaving PwC, Ms. Malara spent time at Calabrio, where she gained valuable experience regarding the unique financial challenges facing technology start-ups. Ms. Malara received her CPA license from New York State in 2009.
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About Transactis: Transactis provides banks and merchants with SaaS-based billing, payment, and loyalty products.

Steven R. Springsteel
Chief Financial Officer of Recurly
Steven R. Springsteel is the Chief Financial Officer of Recurly. He has a bachelor’s degree in Business Administration at Graduate of Cleveland State University.
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About Recurly: Subscription billing management SaaS platform powering 2,000+ brands including Sling TV, BarkBox, Asana, FabFitFun, Cinemark & Twitch

Greg Cole
Chief Financial Officer of Conservice
Greg Cole has been with Conservice since 2003, where he now serves as Chief Financial Officer. He brings over 12 years of financial and management experience and has been instrumental in creating several custom accounting processes that are used by Conservice. Greg has been involved with various business acquisitions and oversees the financial risk management for our retail electric provider. Greg received an MBA and an accounting degree from Utah State University. He is also a Certified Public Accountant.
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About AIM Ventura Capital, Conservice: Conservice is the largest utility management and billing company in the United States.
Roy Barak
Chief Financial Officer and Chief Operating Officer of Vindicia
Roy Barak currently works as Chief Financial Officer and Chief Operating Officer at Vindicia. He previously worked at Amdocs as Finance Business Partner – SI&O Sales, Marketing, Services R&D, O2A, and RevenueGuard.
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About Vindicia: Vindicia offers comprehensive subscription management solutions that help businesses acquire and retain more customers.
Kelly (Irlbeck) Georgevich
CFO of LimeLight CRM
Kelly Georgevich has over a decade’s worth of finance experience in public accounting and in the financial services industry. Experience with fast-growth, entrepreneurial companies, Australia Post, National Australia Bank, Caribou Coffee Company, and Oxfam Australia, guiding these companies through significant change and turnaround situations. Prior to joining LimeLight in 2016, Kelly worked in a number of different financial capacities such as the Finance Manager at Australia Post and as the Financial Reporting Specialist at National Australian Bank where she developed a robust compliance process. Prior to her innovations at National Australian Bank, Kelly was an audit manager at Ernst & Young for nearly a decade. Kelly graduated from the University of Northern Iowa with a BA in Accounting and Spanish, as well as a Certificate in International Business. She resides and is based in San Francisco, California with her husband and son.
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About AudioEye, LimeLight CRM, sticky.io: LimeLight is the one-stop shop eCommerce engine to manage and automate your recurring billing and customer lifecycle.