At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Fitness space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Michael Van Atter
Chief Financial Officer of Marathon Health
Michael Van Atter is the Chief Financial Officer at Marathon Health.
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About Marathon Health: Marathon Health offers a proven solution for helping employers reduce the total cost of healthcare
Mimi Kwan
Chief Financial Officer of Spire Health
Mimi Kwan is the Chief Financial Officer of Spire Health.
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About Spire Health: Spire Health is the market leader in continuous respiration sensing and high-adherence, patient-friendly ambulatory monitoring.
Lily Yang
Chief Financial Officer of Strava
Lily Yang is the Chief Financial Officer at Strava.
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About Strava: Strava is an online network where runners and cyclists can record their activities, compare performance, and compete with their community.
Mark Jaggi
CFO of Growve
Mark Jaggi currently works as the CFO for Growve. He previously worked at Amplēo as the Partner.
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About Growve: Growve is a brand aggregator that specializes in the acquisition and management of wellness and beauty brands.

Kevin Lynch
CFO and Fund Administrator of Cava Capital
Kevin is responsible for financial reporting and assisting with investor communications. Kevin has 13 years of private equity experience as CFO and over 20 years of financial reporting experience in the financial services industry. His prior CFO engagements, either on a full time or outsourced basis, include AlpInvest Partners, Wall Street Technology Partners, Annex Capital, Equinox Capital, PJSC-JOSS Real Estate Partners and Atlantic Medical Capital. In addition, Kevin was Controller of Kleinwort Benson Holdings, Inc., Vice President of financial reporting for Credit Suisse First Boston and an auditor for KPMG. Kevin is a CPA and holds a BS from Fordham University.
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About Cava Capital, Colle Capital Partners, Freedom 3 Capital, Wall Street Technology Partners: Organic Development Stage (Cava Studio) through Early Growth.

Bob Dimond
Executive Vice President & Chief Financial Officer of Albertsons LLC
Bob Dimond has over 25 years of financial and senior executive management experience in the retail food and distribution industry. Prior to joining Albertson’s in February 2014 as Chief Financial Officer, he served as Chief Financial Officer and Treasurer at Nash Finch. He has also held the position of CFO for Wild Oats, the western region of Kroger Company, and Fred Meyer. Earlier in his career he was Vice President, Administration and Controller for Smith’s Food and Drug Centers. He earned his BS degree in accounting from the University of Utah and is a Certified Public Accountant.
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About Albertsons LLC: Albertsons is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale.

Laurence Patrick Noonan
CFO of FloSports
Pat is the Chief Financial Officer at FloSports and joined FloSports in 2014. An alumnusof the Stanford Graduate School of Business and Harvard College, Pat now oversees Accounting and Finance after previously holding the position of SVP of Business Development at the company. Prior to FloSports, Pat was a Senior Associate at Austin Ventures and an Associate atFacebook in the company’s marketing monetization division. In college, he played rugby and soccer. Pat remains an avid skier and is frequently found buried in powder while attempting backcountry terrain. Originally from Boston, Pat now calls Austin, Texas home. Beyond rooting for the Patriots or other Boston sports teams, he enjoys weightlifting and playing soccer.
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About FloSports: FloSports is a media and events company that provides live streaming of premier events, original video programming, and weekly studio shows.
Renee Wong
CFO & Co-Founder of Moxie
Renee Wong is seasoned financial strategist with 10+ years experience as CFO and General Manager in high growth businesses. Her previous experience includes executive and financial leadership roles at Dashlane, Fab.com, and Pop Sugar.
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About Moxie, OST: Moxie powers hybrid fitness.
Joseph L. Denton
Executive Vice President, Chief Financial Officer & Chief Adminstrative Officer of Infirmary Health
Joe Denton was named Chief Financial Officer of Infirmary Health System in 2007, after working in the same capacity at the Health Care Authority for Baptist Health in Montgomery. Denton, whose hometown is Mobile, graduated from the University of South Alabama with a degree in accounting. He earned his CPA certification in 1989 and later received a master’s degree in business administration from Maryville University in St. Louis, Mo. A graduate of Leadership Mobile, Denton participates in a number of Alabama Hospital Association initiatives, including the Task Force for the Future of Medicaid in Alabama. In addition, he formerly served as treasurer of Alabama Maternity, Inc., in Birmingham. He formerly served on the board of Hands on South Alabama and is currently a member of Mobile’s Senior Bowl committee.
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About Infirmary Health: Infirmary Health is the private employer in mobile and the non-governmental healthcare system in Alabama.

Frank Petito
Chief Financial Officer of Availity
Frank Petito is President of Orbitz for Business and responsible for the strategic direction and operations of the corporate travel brand of Orbitz Worldwide. Previously, he was a senior vice president of corporate development at Orbitz Worldwide, where he was responsible for investor relations, mergers and acquisitions and strategic partnerships. He joined Orbitz in 2002 and was part of the team responsible for the Orbitz IPO, the sale of Orbitz to Cendant and the Blackstone acquisition.
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About Availity, Orbitz Worldwide: Availity offers a free access to real-time information and instant responses for healthcare professionals.
Eu-Gene Sung
Chief Financial Officer of Brooklyn Sports & Entertainment
As Chief Financial Officer at Brooklyn Sports & Entertainment, Eu-Gene Sung oversees the finance department for BSE venues and teams, including Barclays Center, the Brooklyn Nets and their NBA G League team, the Long Island Nets, the New York Islanders business operations, NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, Webster Hall, and LIU Brooklyn Paramount Theatre. Sung brings more than 15 years of experience in finance to the role, having held a number of positions at Interpublic Group subsidiaries, where she worked her way to Chief Financial Officer at McCann New York. Her role included driving all commercial aspects of client relationships in scope, incremental projects, and staffing, and managing working capital to maximize cash flow. She began her career at J.P. Morgan as an investment banking analyst and research associate. Sung received a Bachelor of Science in economics at the University of Pennsylvania’s Wharton School of Business, and an MBA from the European Institute of Business Administration (INSEAD). She resides in Manhattan, with her husband and two children, Tristan and Sydney.
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About Brooklyn Sports & Entertainment, Sift: Brooklyn Sports & Entertainment (BSE) develops and operates state-of-the-art venues and manages premier sports franchises.
William Metzger
Senior Vice President – Chief Financial Officer of Brunswick
William L. Metzger became Brunswick Corporation’s Senior Vice President – Chief Financial Officer in March 2013. Previously, he had been Vice President – Treasurer of the Company since May 2001. Mr. Metzger joined Brunswick in 1987 as Manager of Special Projects in the Accounting Department. In 1991, he was assigned to Brunswick’s internal audit staff as a Manager, and in 1996 was named Director – Corporate Accounting. In 2000, Mr. Metzger was named Assistant Vice President – Corporate Finance. Mr. Metzger has a bachelor’s degree from Illinois State University and a master’s degree in management from Northwestern University’s Kellogg School of Management.
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About Brunswick: BRUNSWICK IS A MARKET LEADER in the marine, fitness, and bowling and billiards industries. They have made a commitment to focus their
Thomas Hadley
CFO of BodyArmor
Thomas Hadley is the CFO at BodyArmor.
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About BodyArmor: BA Sports Nutrition produces and sells sports drinks that provide hydration for consumers.

Rohit Sachdeva
Co-Founder, Chief Clinical Officer & CFO of OraMetrix
Prior to his arrival at OraMetrix, Dr. Rohit Sachdeva was a professor of orthodontics at Baylor College of Dentistry and Texas A&M University, Dallas. He also served on the faculties of the Universities of Connecticut and Manitoba, and has held numerous visiting faculty positions at internationally recognized universities. He is internationally recognized for his contributions in the field of orthodontics, especially in the areas of bioengineering and material sciences. He is the developer of copper nickel titanium, titanium niobium orthodontic alloys and titanium brackets, and holds more than a dozen patents in the medical and dental fields. Dr. Sachdeva received his dental degree from the University of Nairobi (Kenya) in 1978. In 1983, he earned his Certificate in Orthodontics and Masters in Dental Science at the University of Connecticut. He is a diplomate of the American Board of Orthodontics and the recipient of numerous honors and awards, including the Japanese Society of Promotion of Science Fellowship Award.
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About OraMetrix: OraMetrix provides 3-D technology solutions for facilitating and improving the quality of orthodontic care.

Clarice Motter
Chief Financial Officer of Vapogenix
Ms. Motter has over thirty years of experience in both public and privately held companies. She earned her M.B.A. from the UCLA Anderson School of Management and worked as an Auditor with KPMG prior to entering the private sector working in life science, manufacturing, service, and import/export industries. Ms. Motter has been involved with companies in all stages of development, including founding, pre-IPO, IPO, follow-on and M&A activities. She has been the CFO for many life science companies including: Ensysce BioSciences, Inc., N3D BioSciences, Inc., CorInnova Inc., LifeCell, Repros Chrysalis, BioTherapeutics, Inc., ProlX, and Aronex.
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About Corinnova, Vapogenix: Vapogenix is a clinical stage company developing a new class of non-narcotic analgesics for localized pain.
Karsten Randolph
Regional EVP/CFO of AdventHealth Shawnee Mission
Karsten Randolph wholeheartedly believes that every individual has a unique ability to help improve the lives of others. For Randolph, this drive to help others shaped his career in healthcare management; he joined his current team at AdventHealth Shawnee Mission in April 2014 and has since served as the organization’s Regional Executive Vice President and Chief Financial Officer. In this role, he supports AdventHealth Shawnee Mission’s network of health care facilities and providers in their quest to provide quality medical care to those living in the Kansas City area. Over the course of his career, Karsten Randolph has had the invaluable chance to work in a myriad of organizations across the country which are all affiliated with AdventHealth. In the late nineties, he held controller roles in the healthcare sector – first in Kentucky, then in Maine, and later in Illinois. Starting in in 2003, Randolph began to serve in CFO positions in Illinois and then in Colorado. Before taking on the role at AdventHealth Shawnee Mission, he worked as the Regional CFO for the Adventist Health System’s Appalachia region, where he helped oversee and provide financial direction for four affiliated hospitals. Outside of his career experience, Randolph also holds a CPA license in North Carolina, an MBA in Healthcare Management from Benedictine University, and a bachelor’s degree in accounting from Andrews University. During his undergraduate years, Karsten Randolph was introduced to the Adventist Development and Relief Agency (ADRA) – an organization which provides the support and opportunities underserved families need to spark positive change in their lives. ADRA’s mission resonated with Randolph when he was a college student, and his care for the cause has remained strong ever since. Outside of his professional and community work, Karsten Randolph is an avid golfer and family man who enjoys spending time with his wife Clarissa and their daughter at their home in Overland Park, Kansas.
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About AdventHealth Shawnee Mission: AdventHealth Shawnee Mission is a network of health care facilities and providers working to improve the health of its patients.

Eric Brody
CFO, COO & Co-Founder of Qinetic
Eric Brody, CFO, COO and Co-founder of Qinetic, has always focused on living and leading a healthy lifestyle after being diagnosed with Chron’s disease in High School. He is a Level III CFA Candidate and has several years experience in corporate finance and banking while working at Citigroup and the Federal Reserve Bank of New York. He is an active fitness enthusiast and has completed two Tough Mudders.Eric has a B.S. in Finance and Economics from Manhattan College.
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About Qinetic: Qinetic streams live fitness classes from coaches and trainers of the fitness industry.
David W Johnson
CFO of Johnson Outdoors
Mr. David W. Johnson is Chief Financial Officer, Vice President of Johnson Outdoors Inc., since November 2005. From July 2005 to November 2005, Mr. Johnson served as Interim Chief Financial Officer and Treasurer of the Company. From December 2001 to July 2005, he served as Director of Operations Analysis of the Company. Prior to joining the Company, Mr. Johnson was employed by Procter & Gamble in a series of finance positions with increasing responsibility.
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About Johnson Outdoors: It Starts With the Pursuit of Fun
Bruce Burlington
Chief Financial Officer of LifePlus
Bruce Burlington is a Chief Financial Officer at LifePlus.
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About LifePlus: LifePlus is a health startup developing a disruptive deep health technology solution.

Kirk Stanley
CFO of PopHealthCare
Kirk brings 20 years of experience in health plan financial operations, care/disease management and advanced analytics to his role at PopHealthCare. Prior to joining PopHealthCare, Kirk served as the chief operating officer for Predilytics ,a next-generation healthcare predictive analytics company. Before that, Kirk served as both chief operating officer and chief financial officer roles at INSPIRIS and was part of the executive team that lead the sale of the company to OptumHealth.
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About PopHealthCare, PopHealthCare: Bring leading-edge health care solutions to the people who need them.

Jerry Robinson
Co-Founder, CFO & CTO of Dakim
Jerry Robinson is the energetic and dynamic Chief Technology Officer of Dakim, Inc., and a key member of the development team for Dakim BrainFitness. Prior to joining Dan Michel in the development of Dakim BrainFitness, Jerry had operated two successful companies of his own. Health For Life, a research and publishing company specializing in physical conditioning programs, was widely recognized for providing consumers and professional athletes with the most accurate and reliable information on physical health and exercise. JPR Engineering, which Jerry founded in 1980 and sold prior to joining Dakim, is a computer consulting firm specializing in custom turnkey solutions on a variety of computing platforms. Jerry’s personal interest and professional experience in the fitness and technology fields make him ideally suited to guide the technological direction of Dakim BrainFitness. A graduate of Stanford University, Jerry also performed advanced work in biomechanics and taught for two years at his alma mater.
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About Dakim: Dakim provides brain fitness programs for seniors to improve memory and prevent cognitive decline.

Puneet Sapra
Chief Financial Officer of StayWell Company
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About Frontida Biopharm, MBX Capital, StayWell Company: StayWell is a health engagement company that helps its clients engage and educate people to improve health and business results.
Peter Slate
Chief Financial & Business Development Officer of The CORE Institute
Peter Slate currently serves as the Chief Business Development Officer for The CORE Institute, a U.S.-based musculoskeletal care and outcomes management company. Mr. Slate is an internationally-recognized healthcare executive and entrepreneur and has served as strategic advisor to companies in Asia, Europe and Israel. Prior to joining Excellence Headquarters, Slate was the U.S. Managing Director of ElMindA, Ltd., a neuro-technology company based in Tel Aviv, Israel, with a novel platform for the diagnosis and treatment of brain disorders. Prior to ElMIndA, Slate was the Co-Founder and Chief Executive Officer of Bonovo Orthopedics, Inc. He was also the Founder and Chief Executive Officer of DragonTech International, one of the leading manufacturers of protective work wear in the U.S. Prior to founding DragonTech, Slate served as the founding Chief Executive Officer of Arizona Technology Enterprises (AzTE), a company dedicated to creating medical device and technology-based start-ups. AzTE has been recognized as one of the most innovative technology transfer models in the U.S. He practiced as a corporate attorney with the law firm of Katten Muchin Rosenman, where he specialized in mergers and acquisitions, securities and private equity transactions. Slate has also held senior positions with Baxter International Inc. and Primecare International, Inc., a physician practice management company.
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About HOPCo, The CORE Institute: The CORE Institute, a leading provider of healthcare solutions, care redesign, and service line management.
Jim Walsh
Chief Financial Officer of Noble Biomaterials
Mr. Walsh has 30 years of business experience and began his career as a certified public accountant. Jim entered the private manufacturing sector in 1983 by joining Instrument Specialties Co., a premier provider of RFI/EMI shielding solutions, where he served in several operational and financial roles. In 2000, Mr. Walsh managed the offering and sale of Instrument Specialties for $285 million. Jim joined Noble in 2005. Jim holds a Bachelor’s degree in accounting from the University of Scranton in Pennsylvania.
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About Noble Biomaterials: Noble creates intelligent materials designed to PROTECT, SAVE, HEAL, and IMPROVE LIVES
Tina Dumar
Chief Financial Officer of Peerfit
Tina brings over 25 years financial accounting experience to Peerfit in both public and private accounting. She provides leadership and mentoring to Peerfit team members in financial best practices to achieve strategic objectives. She began her career at Arthur Andersen gaining experience in a wide range of industries including healthcare, technology and the service industry. She later served in key executive roles for both a resort management company and a high-growth pharmacy benefit management (PBM) company which was recently sold to a Fortune 100 company. Tina is a CPA and has a Bachelor’s Degree in Accounting from the University of Florida. She is passionate about health and fitness and you can routinely find her at a local gym or running on Bayshore Boulevard.
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About Peerfit: Peerfit is a digital platform that’s helping insurance carriers, brokers and employers redefine corporate wellness programs.

Daniel Staszak
CFO of HealthLinkNow
Mr. Staszak has been working with investment groups for early stage and mid-level companies for over a decade. After graduating from California State University, Chico in 1986 he began his career in general business accounting. He joined the firm of Willis and Walsh in Northern California and became a partner in 1994. He obtained a Master’s degree in taxation from Golden State University in 1993.Mr. Staszak has served as the Executive Manager for the entire Wallis and Walsh taxation practice which includes individual and corporate entities. Mr. Staszak has extensive experience in managing business, sales and acquisitions. He is a Member of the American Institute of Certified Public Accountants and the California Society of CPAs.
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About HealthLinkNow: HealthLinkNow is an online clinic with a network of physicians and other healthcare providers.
Stephen J. Thomas `
VP & CFO of Gaiam
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About Gaiam: Gaiam is a provider of information goods and services to customers who value the environment.

David Garrett
CFO of Kura MD
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About Kura MD: KURA MD is an Internet healthcare commerce platform that offers telemedicine, telehealth, and healthcare solution.
Don Phillips
CFO of LifeDox
Don Phillips serves as Chief Financial Officer of LifeDox, Inc.
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About LifeDox: LifeDox, a health record application and repository, records patients’ treatment-related information and images for reference purposes.

Dylan Nelson
Co-Founder, CFO of MEDI+SWARM
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About MEDI+SWARM: MEDI+SWARM is the social health network that connects users with similar health profiles and enables them to live better.

Al Cervantes
Chief Financial Officer of ieCrowd
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About ieCrowd: ieCrowd is a global community that offers health technologies to its clients.

Joseph Donnelly
CFO of Well Bridge Health
Joseph is a financial executive with 35 years of professional experience in the healthcare industry and over 20 years experience with earlier stage life science companies.
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About Well Bridge Health: Wellbridge Health Coaches strengthen the connection between care manager and member.

Joseph Donnelly
CFO of Well Bridge Health
Joseph is a financial executive with 35 years of professional experience in the healthcare industry and over 20 years experience with earlier stage life science companies.
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About Well Bridge Health: Wellbridge Health Coaches strengthen the connection between care manager and member.
Ryan Wilke
Co-Founder and Chief Financial Officer of Throwback Fitness
Ryan Wilke is the Co-Founder and Chief Financial Officer of Throwback Fitness.
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About Throwback Fitness: Throwback Fitness is a wellness brand focused on fun by using nostalgic and team-oriented games into fitness classes and private events.
Keith Stenlund
Chief Financial Officer of AbelsonTaylor
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About AbelsonTaylor: AbelsonTaylor has remained singularly focused on brands that help people live healthier lives.
Jim Waddell
Chief Financial Officer of Ageless Innovation
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About Ageless Innovation: Ageless Innovation is a Health Care company.
Gabriel Penaloza
Co-Founder & CFO of Helthee
Gabriel Penaloza is the Co-Founder and CFO of Helthee.
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About Helthee: Helthee delivers hand-picked quality certified & vetted fitness professionals to your home, office, hotel, gym or local park in 1 hour.

Austin Burgess
CFO of FindMyMacros
Founder at FindMyMacros
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About FindMyMacros: Find meals based on their macronutrients!
Paul Malek
Chief Financial Officer of Massage Envy
Paul Malek is responsible for ensuring Massage Envy franchises finances are aligned with the company’s business goals and accounting best practices.
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About Massage Envy: Massage Envy is a network of franchised therapeutic massage clinics.
Jonathan Ruiz
CFO of JYMS
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About JYMS: JYMS is a high quality residential and commercial property services.

Nathan Weber
CFO of BeInspired Fitness
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About BeInspired Fitness: BeInspired Fitness offers an e-commerce platform that enables its users to find and get service from physiotherapists and nutritionists.