At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Lifestyle space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Sudhanshu Priyadarshi
CFO Vista Outdoor Inc. of Vista Outdoor
Sudhanshu Priyadarshi, Senior Vice President and Chief Financial Officer, joined Vista Outdoor in April 2020. Sudhanshu has over two decades of experience in the tech, logistics, e-commerce, retail, CPG & Pharmaceutical industries in the U.S., Asia and Australia. Most recently he was the CFO of Flexport, a SoftBank backed digital freight forwarder where he led all Global Finance Global Real Estate and Insurance P&L for the company. Sudhanshu joined Flexport from Walmart, where he was Vice President of Finance for Walmart U.S. eCommerce, driving all retail finance operations for Walmart.com, Hayneedle.com, Shoes.com, Moosejaw.com, Store No 8 (technology start up incubator) and Walmart’s partnership with Google. Prior to this role, he was the Vice President, Finance & Strategy at Walmart U.S. and was responsible for leading finance for Walmart’s general merchandise & soft line business unit, a $100B division. Prior to Walmart, Sudhanshu was the Global Chief Operating Officer of Cipla, a $7 billion market cap publicly traded global generic pharmaceutical company. Prior to Cipla, Sudhanshu worked for PepsiCo from 1999 to 2013 growing through the ranks in various management and leadership roles in Finance, Strategy and Operations. In his last role at PepsiCo, Sudhanshu served as CFO of Global R&D and Global Nutrition Platforms, a $10B nutritious food and beverage business. Prior to this role, Sudhanshu was in the Corporate Strategy & Development group where he was responsible for PepsiCo’s international M&A with specific focus on Europe, Middle East, Africa, and India. Sudhanshu has also managed cash flow & capital spending for PepsiCo’s worldwide operations and finance for PepsiCo’s $1B snack business at Walmart. Sudhanshu is a graduate of Physics from India and MBA in Finance from University of Technology, Sydney.
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About Vista Outdoor: Vista Outdoor is a global designer, manufacturer, and marketer of consumer products in the growing outdoor sports and recreation markets.

Harmit Singh
Executive Vice President and Chief Financial Officer of Levi Strauss & Co.
Harmit Singh is executive vice president and chief financial officer of Levi Strauss & Co. He is responsible for managing the company’s information technology and financial functions globally, including financial planning and analysis, accounting and controls, tax, risk management, treasury, internal audit and investor relations. Harmit is a seasoned, financial executive with almost 30 years of experience in driving growth for global consumer brands. Throughout his career, he has worked at companies that serve consumers in the hospitality, restaurant, travel and financial industries. Prior to joining Levi Strauss & Co. in January 2013, Singh served as chief financial officer of Hyatt Hotels Corporation, where he successfully established a global financial structure, took the company public, built a strong balance sheet, and drove growth by supporting capital deployment for acquisitions and investments. Before Hyatt Hotels Corporation, Singh held various global leadership roles at Yum! Brand foods, the world’s largest restaurant company, (including CFO of Pizza Hut). Early in his career, Singh also worked at American Express India and Price Waterhouse in India. Singh holds a Bachelor of Commerce from Shri Ram College of Commerce, Delhi University, and is a Chartered Accountant from India. He is also a proud member of the CNBC Global CFO Council and Wall Street Journal CFO Network.
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About Levi Strauss & Co.: Levi Strauss & Co. is a brand-name apparel company designs, markets, and sells jeans, casual and dress pants, jackets, skirts, and more.

Jeff Lipkin
Chief Financial Officer of Harry’s
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About Harry’s: Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

Stuart B. Burgdoerfer
EVP & CFO of L brands
Mr. Stuart B. Burgdoerfer is Chief Financial Officer, Executive Vice President of L Brands, Inc., (formerly known as Limited Brands, Inc.). Mr. Stuart Burgdoerfer, previously served as Executive Vice President, Finance, as the Company. Prior to joining Limited Brands in 1998, Stuart worked as a CPA with Deloitte and Touche, a management consultant with CSC-Index, and in strategic and financial planning roles at PepsiCo/Yum Brands.
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About L brands: L Brands is an international company that sells lingerie, personal care and beauty products, apparel and accessories.
Spencer Lee
CFO of Hims & Hers
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About Hims & Hers: Hims is a wellness brand that helps men and women get access to products for skin care, hair loss, and sexual health.
Jason Ton
Chief Financial Officer of 100 Thieves
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About 100 Thieves: 100 Thieves is an American e-sports, lifestyle, and apparel brand.

Kevin Lynch
CFO and Fund Administrator of Cava Capital
Kevin is responsible for financial reporting and assisting with investor communications. Kevin has 13 years of private equity experience as CFO and over 20 years of financial reporting experience in the financial services industry. His prior CFO engagements, either on a full time or outsourced basis, include AlpInvest Partners, Wall Street Technology Partners, Annex Capital, Equinox Capital, PJSC-JOSS Real Estate Partners and Atlantic Medical Capital. In addition, Kevin was Controller of Kleinwort Benson Holdings, Inc., Vice President of financial reporting for Credit Suisse First Boston and an auditor for KPMG. Kevin is a CPA and holds a BS from Fordham University.
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About Cava Capital, Colle Capital Partners, Freedom 3 Capital, Wall Street Technology Partners: Organic Development Stage (Cava Studio) through Early Growth.
Joseph Roos
Partner & CFO of KYBOE!
Experienced retail focused private equity investor having served as a partner of the ownership group that acquired and consolidated Lord & Taylor and Hudson’s Bay Company before taking them public in 2012 (TSX:HBC). HBC has since acquired Saks Fifth Avenue, Galeria Kaufhof, and Gilt. Currently a principal at Marc Bell Capital handling new and existing portfolio company investments in the tech, retail, real estate, aerospace, and entertainment sectors. Also, Managing Partner of Roark’s Drift, an early stage investment platform that co-invests alongside Marc Bell Capital and makes direct investments. KYBOE! (www.kyboe.com) – Partner & CFO Dutch designed fashion watch brand available at select Saks Fifth Avenue, Nordstrom, and Lord & Taylor locations. New global retail partnerships and celebrity ambassadors to be announced. Terran Orbital (www.terranorbital.com) – Partner & CFO Terran Orbital is a leading global provider of nanosatellite vehicles, services, and solutions to U.S. military/government agencies, research universities, and commercial enterprises. Luxury Trading Club (www.luxurytradingclub.com) – Investor & Advisor Luxury global marketplace that has grown to over $50 billion in inventory from 37 countries by aggregating luxury goods across multiple categories. Raised in excess of $1.6mm of seed funding. Auction House Portal (www.auctionhouseportal) – Investor AHP connects auction houses with consignors at scale in a reverse auction platform. Inkbox (www.getinkbox.com) – Investor The 2 week temporary tattoo sensation that has now shipped to over 90 countries. Inkbox uses a patent-pending ink that temporarily dyes the skin using a 100% organic fruit compound. Inkbox just closed a $1mm seed round. Dorm it Up (www.dormitup.com) – Investor Provides college students with a curated e-commerce solution to shopping for dorm room essentials.
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About KYBOE!: Luxury watch company, available now in Americas. Was historically sold in niche markets in St. Tropez, Ibiza and Netherlands
Catherine Dunleavy
CFO of Away
Catherine Dunleavy is the CFO at Away.
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About Away: Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

Dennis R. Secor
EVP & CFO of Fossil
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About Fossil: Fossil is an American watch and lifestyle company that is creatively rooted in authentic vintage and classic design.
Sal Caradonna
CFO of Areaware.inc
Sal Caradonna is the Chief Financial Officer at Areaware Inc.
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About Areaware.inc: AREAWARE is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual.
Sal Caradonna
CFO of Areaware.inc
Sal Caradonna is the Chief Financial Officer at Areaware Inc.
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About Areaware.inc: AREAWARE is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual.
Tim Tulfer
Chief Financial Officer of Heineken
Tim Tulfer is the CFO at Heineken.
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About Heineken: The world’s most international premium beer.

William Rossiter
Director & CFO of Alice’s Table
William Rossiter is director at Alice’s Table. He focuses specifically on financial optimization for continued growth of the compan. Previously he advised numerous high net worth families at ICONIQ Capital, gaining deep knowledge of the startup space and financial optimization in the valley. William earned a BA with honors in Economics and Accounting from Claremont McKenna College.
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About Alice’s Table, Suzanne Lovell: Alice’s Table brings women together to learn new skills, and live a social and creative lifestyle.
Laurence Winoker
CFO of Lifetime Brands
Laurence Winoker is a Senior Vice President – Finance, Treasurer and Chief Financial Officer at Lifetime Brands.
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About Lifetime Brands: Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home.

Ryan Chen
Co-founder and CFO of Neuro
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About Neuro: Neuro is a functional confectionary company that creates products that creates products to get you in the right state of mind.
William Metzger
Senior Vice President – Chief Financial Officer of Brunswick
William L. Metzger became Brunswick Corporation’s Senior Vice President – Chief Financial Officer in March 2013. Previously, he had been Vice President – Treasurer of the Company since May 2001. Mr. Metzger joined Brunswick in 1987 as Manager of Special Projects in the Accounting Department. In 1991, he was assigned to Brunswick’s internal audit staff as a Manager, and in 1996 was named Director – Corporate Accounting. In 2000, Mr. Metzger was named Assistant Vice President – Corporate Finance. Mr. Metzger has a bachelor’s degree from Illinois State University and a master’s degree in management from Northwestern University’s Kellogg School of Management.
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About Brunswick: BRUNSWICK IS A MARKET LEADER in the marine, fitness, and bowling and billiards industries. They have made a commitment to focus their

Todd Esposito
Chief Financial Officer, US President of Lime&Tonic
Todd has 20+ years of financial services experiences in both large and start up organizations. He has primarily held Chief Financial Officer roles in various retail and financial service organizations around the world.
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About Lime&Tonic: L&T is the mobile go-to dining resource for making occasions remarkable. A marketplace linking mass affluent customers and merchants.
David Israel
Chief Operating Officer& Chief Financial Officer of Playboy
David is the Chief Financial Officer for Playboy Enterprises, Inc. He oversees the company’s strategic planning, corporate and business development, administrative and finance and accounting operations. He has been with Playboy for almost 5 years.
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About Playboy: Playboy Enterprises is a media and lifestyle company engaged various licensing operations.
Bruce Burlington
Chief Financial Officer of LifePlus
Bruce Burlington is a Chief Financial Officer at LifePlus.
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About LifePlus: LifePlus is a health startup developing a disruptive deep health technology solution.

Gail Kuczkowski
Executive Vice President & Chief Financial Officer of International Textile Group
Gail Kuczkowski, CPA is Executive Vice President and Chief Financial Officer. She has held these positions since December 2011. Previously, she held the position of Vice President and Chief Accounting Officer since joining the Company in January 2008. Ms. Kuczkowski joined ITG from INVISTA, an integrated fiber and polymers business, where she had served as Director, Global Accounting since September 2006 and as Assistant Corporate Controller from May 2004 until September 2006. Between 1990 and 2004, Ms. Kuczkowski held a number of finance positions of increasing responsibility with KoSa, a producer of commodity and specialty polyester fibers, polymers and intermediates and Hoechst Celanese’s polyester business prior to the sale of that business to Koch Industries in 1998. Ms. Kuczkowski began her career at Price Waterhouse (now PricewaterhouseCoopers), a public accounting and financial consulting firm.
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About International Textile Group: International Textile Group is a company which provides global textile solutions.

Debra Bradley
Business Unit CFO of Driscoll’s
I lead the strategic planning process and financial reporting and analytics for a key strategic department at Driscoll’s Berries. As a key members of the R&D leadership team, my focus is on: day-to-day financial support, development/improvement of systems and processes, preparing the annual operating plan and capital expenditure plan and assessing the effectiveness of R&D investments based on value created and return on investment. Driscoll’s is a privately held, global business that breeds, grows and markets fresh strawberries, raspberries, blueberries and blackberries from proprietary patented berry varieties. The company’s R&D unit is an industry-leader in developing superior genetic varieties which form the basis of the Company’s strategic differentiation.
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About Driscoll’s: Driscoll’s is a global market provider of fresh strawberries, blueberries, raspberries, and blackberries.

Ozzie Areu
Co-Founder/CFO of Veryfier™
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About Veryfier™: The Veryfier App allows you to hire a 3rd party person to help you examine any product before the online purchase.
Sei Jin Alt
CFO of Francesca’s Holding Corporation
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About Francesca’s Holding Corporation: Francescas is a boutique carrying limited quantities of specialty handpicked items.
Mark Vendetti
CFO of Francesca’s Holding Corporation
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About Francesca’s Holding Corporation: Francescas is a boutique carrying limited quantities of specialty handpicked items.

Alena Andrews
CFO/Co-Founder of Runway Heels
CFO/Co-Founder at Runway Heels.
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About Runway Heels: Runway, an all-female start-up venture that was born in Silicon Beach, is pleased to offer a disruptive technology designed.
Russell Smith
Chief Financial Officer of Hutch Media
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About Hutch Media: Hutch Media is a publishing company established in 2007 to build online lifestyle magazines. The company was acquired by Zealot Networks.

Donn Raymond
Chief Financial Officer of Hayneedle
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About Hayneedle: Hayneedle is an online retail company that offers home and lifestyle products.
Colleen J. Davis
Chief Financial Officer of Leesa
Colleen J. Davis is the Chief Financial Officer at Leesa.
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About Leesa: Leesa is a beautifully designed luxury mattress ordered exclusively online & delivered to your door.
Deborah H. Merrill
CFO, VP & Treasurer of Delta Apparel
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About Delta Apparel: Specializes in the design, merchandising, sales, and marketing of a variety of lifestyle branded activewear, apparel, and headwear.

Caroline Portis
Co-Founder/CFO/COO of QuickZip Sheet
Caroline is a self-proclaimed “recovering CPA” who has experience all spectrums of finance and operations as a CFO, COO, auditor and controller. She started with QuickZip as a consultant developing the company’s growth plan, and she quickly became obsessed with the fitted sheet and the potential of QuickZip. She took a leap and joined the company fulltime in 2014; finding a new passion for small business ownership and the inspiring challenges that come up each day. Prior to QuickZip, Caroline was CFO of The Boppy Company, Controller at General Electric and Director of Operations at Level 3 Communications. Caroline is our trailblazer of tenacity, diva of details, and heroine of hard work.
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About QuickZip Sheet: QuickZip Sheet offers quilts, sheets, bumpers, and mattress pads.
Thomas W. Stoltz
CFO & COO of Body Central
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About Body Central: Body Central offers ladies apparel.
Christopher Baker
CFO of Goodwill of Silicon Valley
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About Goodwill of Silicon Valley: Goodwill of Silicon Valley is to improving the quality of life for all residents of Silicon Valley.
Curt Welch
Chief Financial Officer of Four Hands
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About Four Hands: Four Hands is a lifestyle home furnishing company that delivers design products and services.
Charles LeRoux
Chief Financial Officer of One Love Organics
Charles LeRoux is the chief financial officer at One Love Organics, Inc.
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About One Love Organics: Natural organic skincare products

Mike Dunn
CFO of Conscious Good
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About Conscious Good: The premiere streaming service for Conscious Living.
Roberto Nazer
Chief Financial Officer of Green Genes
Mr. Nazer is originally from Santa Cruz, Bolivia. he has an Associate Degree from Iowa Central community college.
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About Green Genes: Green Genes is not just a fashion apparel company, it is an eco-friendly fashion apparel company.
Kevin Chen
Chief Financial Officer of NealyWear
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About NealyWear, NealyWear: Our company produces unique designer clothing for women to wear on college gamedays.