At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Digital Marketing space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Eric Jenny
CFO of SOCi
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About SOCi: SOCi is a centralized platform for multi-location marketers to reach and engage local customers.
David Overmyer
CFO of Contentstack
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About Contentstack, raw engineering: Contentstack develops a cloud based content management system intended to power omnichannel content.

Chris Lynch
Chief Financial Officer of Sprinklr
Chris is a financial executive with extensive knowledge in technology software and advertising businesses. In his current role, he is working to maximize Sprinklr’s opportunities for overall growth and international expansion. Chris is best known for his work at Bazaarvoice and his key role in its successful IPO. Through innovative thinking and diagnostic problem solving, Chris has led global finance organizations through periods of rapid growth. He brings passion for a high growth technology environment to his role at Sprinklr.
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About Sprinklr: Sprinklr provides enterprise software for customer experience management.

Elise Garofalo
Chief Financial Officer of Outbrain
Elise Garofalo is Chief Financial Officer at Outbrain. From February 2010 to April 2014, she served as the Senior Vice President, Treasurer and Investor Relations at Revlon, Inc. Prior to that, Elise was the Chief Financial Officer of Marakon Associates, Inc. Elise holds a BS in Accounting from The University of Connecticut’s School of Business and an MBA from Vanderbilt University.
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About Outbrain: Outbrain provides a recommendation platform to connect advertisers to open web consumers.
Travis Adlman
CFO of Blueshift
Travis is an analytical and forward-thinking financial executive with 15+ years experience leading technology and fintech companies. He joins us from NodeSource, an open-source enterprise software company that was just acquired by i2, where he was CFO/COO. Prior to NodeSource, Travis was the CFO at FusionOps (now Aera Technology) and AnchorFree (now Pango) where he owned finance, HR, and business operations. Travis streamlined operations – from implementing efficiencies in the back-office to identifying the right levers to scale the business. While at Kosmix, Travis reorganized the company that provided clarity and focus to the team, doubled revenue, and ultimately led to the acquisition by Walmart. At Walmart, Travis implemented a framework for managing performance and investment within WalmartLabs, a new division chartered with redefining e-commerce.
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About Blueshift: Blueshift offers the SmartHub CDP, which helps brands deliver relevant and connected experiences across every customer interaction.

Bill Davies
COO and CFO of Jack Morton Worldwide
Bill Davies leads Jack Morton’s global operations and finance organization including information technology, real estate, insurance and legal. He led the deployment of a cutting-edge global integrated financial system that is utilized by Jack Morton operations around the globe. Bill joined the company in 2002 as EVP, Chief Financial Officer and in 2011 he expanded his role to COO. In his capacity as COO, Bill is responsible for Jack Morton’s corporate development and also oversees Jack Morton’s operations in Detroit. He is responsible for Jack Morton’s merger and acquisition activity and the development and expansion of Jack Morton’s global affiliate program. Bill previously served as Senior Vice President for The Interpublic Group of Companies’ (IPG) Advanced Marketing Services group. Prior to that he worked as CFO of Weber Shandwick Worldwide, one of the world’s leading public relations firms. Bill joined founder Larry Weber at The Weber Group in 1990, where he implemented comprehensive financial systems through a period of significant growth which culminated in Weber’s 1996 acquisition by McCann-Erickson World Group. Bill is a graduate of Brown University.
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About Jack Morton Worldwide: Jack Morton Worldwide is an American multinational brand experience agency.
Gary Wachs
Chief Financial Officer of AppTech Corp.
Mr. Wachs began his career by studying accounting at Miami University of Ohio, where he received a Bachelor of Science Degree in Business and went on to become a Certified Public Accountant. Mr. Wachs served as Managing Partner of Blake and Shaffer, a Certified Public Accounting firm, and has been a Managing Member of Blake and Wachs CPA, LTD (formerly Blake and Shaffer) since 1997. He manages corporate accounting and taxes and is experienced PCAOB accounting and certified audits and a variety of other accounting, tax and consulting areas.
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About : AppTech is a fintech company utilizing innovative payment processing and digital banking technologies to complement core merchant services.

Charley Cassell
CFO of Vibes
Charley’s responsibilities include strategic planning, budgeting, financial operations and capital activities. Charley came to Vibes in June 2008 and brings more than 15 years of experience managing strategic planning, revenue, budget management, direct sales and financial analysis. Prior to Vibes, Charley held several senior positions at leading Internet companies including Yahoo!, eGroups and Learning Insights. Most recently, Charley worked as the Director of Operations at Google following their acquisition of Feedburner where he was CFO. Charley holds an MBA from the University of Michigan School of Business Administration and a BA in Economics from the University of North Carolina at Chapel Hill.
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About Vibes: Vibes is a mobile marketing software platform.
Raghu Kilambi
CFO of ConversionPoint Technologies Inc.
Raghu Kilambi is an experienced investor and entrepreneur with 25 years of global business experience in public and private investments, building businesses and creating shareholder value. He has raised over $1 billion of equity and debt capital for private and public companies. Previously, Raghu was the Co-Founder, CFO and Chief Strategy Officer of a leading VC-backed ASP that grew from startup to $140 million in annual revenues and a peak Nasdaq National market capitalization of over US$2 billion.
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About ConversionPoint Technologies Inc., Kirarv Capital: ConversionPoint Technologies Inc., is a leading e-commerce infrastructure technology platform that powers high growth e-commerce sales.

Joe Medlin
CFO of Digital Vision Systems
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About Digital Vision Systems: Digital Vision Systems develops, manufactures, and distributes a technology platform for analyzing and correcting vision disorders.
Lisa A. Campbell
Chief Financial Officer of Cars.com
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About Cars.com: Cars.com is a online destination that helps car shoppers and owners navigate every turn of car ownership.

Scott Levine
CFO of IgnitionOne
As Chief Financial Officer, Scott is responsible for managing all financial operations and acquisitions for the company. Scott brings more than 15 years in the accounting and finance field primarily with entrepreneurial, middle market public and private companies focused on Internet marketing and content. Before joining IgnitionOne, Scott was Chief Financial Officer of iVillage, a leading Internet-based content source for women. Scott is a Certified Public Accountant and received his MBA in Accounting from Baruch College in 1993.
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About IgnitionOne: IgnitionOne is a marketing technology and services that offers cloud-based customer intelligence solutions to enterprise marketers.

Christopher Martin
VP of Ad Operations & CFO of MightyHive
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About MightyHive: MightyHive is a programmatic solutions provider that simplifies complicated programmatic media buying for advertising organizations.
Neil Murphy
CFO of Zaius
Neil Murphy is the CFO of Zaius.
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About Zaius: Zaius is a customer data platform designed to empower marketers to grow revenue from existing customers.
Sandra Varela
CFO of KOSHU
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About KOSHU: Casting, Management, Strategy: Our ethos is disrupt the digital landscape with every creator & project encompassing inclusivity & diversity
Mark F. Bowser
EVP & Chief Financial Officer of Cox Automotive
As Executive Vice President and Chief Financial Officer, Mark Bowser oversees accounting and financial planning and analysis; mergers and acquisitions; supply chain management; content acquisition and legal, regulatory and government affairs. He also is responsible for the company’s business services and media advertising business units. Over his 30-year career, Bowser has been responsible for a portfolio of diverse strategic areas including finance, operations, sales, marketing and business development for several Fortune 500 companies. He has held an extensive number of senior-level financial positions including accounting, financial analysis, and mergers and acquisitions at various companies. Bowser joined Cox in 2006 as Vice President of Cox Business where he was responsible for overseeing the commercial services division of Cox Communications. In this role, he provided leadership to develop and serve a $7 billion market of diverse business customers. Prior to joining Cox, Bowser was Vice President of Dell’s Large Corporate Accounts business division where he was responsible for providing computing solutions to Fortune 1000 customers. Bowser began his career with the Federal Bureau of Investigation (FBI) investigating white collar crime. He began his telecommunications career at GTE where he held positions of increasing responsibility in finance until he joined Sprint and several of its predecessor companies. In addition to roles in finance, Bowser also served as President of Sprint’s $3.5 billion Enterprise Markets division providing integrated telecommunications solutions to Fortune 5000 companies, and as Senior Vice President of Sprint’s business sales. A native of Altoona, PA, Mark earned a bachelor’s degree in Finance and Accounting from Pennsylvania State University. He has been a board member for the STARTLIGHT Foundation and Ronald McDonald House charities. In 2012, he was named a Penn State Alumni Fellow.
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About Cox Automotive: Cox Automotive is a digital marketing, software, e-commerce for consumers, manufacturers and the overall automotive ecosystem worldwide.

Darlyn Phillips
Chief Financial Officer of Outcast
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About Outcast: Outcast is an integrated marketing agency specializing in communications, digital, and creative. We shape brands that shape the future.

Fred Pensotti
Executive Vice President & Chief Financial Officer of Radial
Prior to joining the Company, Fred was chief financial officer for Interline Brands, where he was responsible for partnering with business operations to optimize the company’s performance, in addition to capital fundraising and corporate strategic transactions to drive exceptional shareholder returns. Prior to that he served in various leadership roles with Sabre Corporation, including senior vice president of finance and corporate controller, chief financial officer of several business units, and corporate treasurer. His experience also includes working in corporate finance for American Airlines. Fred is a licensed CPA and CFA, and earned his MBA from Cornell University’s Johnson Graduate School of Management. He also holds a BBA in finance and international business from the University of Texas at Austin. – See more at: http://www.radial.com/about/our-team#sthash.AyUl5ieF.dpuf
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About Radial: Radial provides omnichannel commerce technology, enabling brands and retailers to exceed retail customer expectations.

Lisa Held
Chief Financial Officer of Premier Press
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About Premier Press: Premier Press is a provider of marketing services.

Marco Valerio Izzo
CFO of Buzzoole
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About Buzzoole, TechHub: Buzzoole is an influencer marketing platform that allows brands to integrate key influencers into their digital communications.

Heather Mercier
Chief Financial Officer of ExpertVoice
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About ExpertVoice: ExpertVoice is a provider of an online marketing platform used to connect brands with influencers.
Corrie Herman
Chief Financial Officer of Mad Fish Digital
Corrie (Chasteen) Herman is the Owner & Chief Financial Officer at Mad Fish Digital.
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About Mad Fish Digital: Mad Fish Digital is a full-service interactive web agency that specializes in Search Engine Optimization and Search Engine Marketing.

Rich Lockwood
CFO & Compliance of Phy
GAAP, structure, compliance with some data privacy and security, SaaS product, HR. Thinking beyond AdTech…melding of ecommerce, mobile, digital marketing, and support. Inbound Minority Report.
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About Blankenship CPA Group, Phy, Tapps.to: The physical-to-mobile content platform for QR codes, NFC tags and Bluetooth beacons.
Kevin Lowry
Chief Financial Officer of RevLocal
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About RevLocal: RevLocal helps businesses maximize their online presence with a personalized approach to digital marketing.
Kevin Lowry
Chief Financial Officer of RevLocal
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About RevLocal: RevLocal helps businesses maximize their online presence with a personalized approach to digital marketing.

Les Edwards
VP & CFO of Archer Malmo
Les Edwards is the Vice President and Chief Financial Officer at Archer Malmo since March 2016.
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About Archer Malmo: Archer Malmo combines brand thinking, data and technology to drive short-term results and long-term growth for our clients.

Jim Dore
Chief Financial Officer of Pageflex Inc.
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About Pageflex Inc.: Pageflex develops award-winning software for marketing automation, document customization and flexible web-to-print portals.

Patricia Sweeney
SVP and CFO of Aragon Research Inc.
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About Aragon Research Inc.: Aragon delivers trusted advisory, interactive research and consulting services to enterprises.

Patricia Sweeney
SVP and CFO of Aragon Research Inc.
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About Aragon Research Inc.: Aragon delivers trusted advisory, interactive research and consulting services to enterprises.
Daniel M. Pess
CFO and Executive Vice President of Certpoint Systems
Daniel M. Pess is the CFO and Executive Vice President at CERTPOINT Systems Inc.
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About Certpoint Systems: Certpoint Systems provides corporate training software and solutions from small businesses to large enterprises.

Russab Ali
Co-Founder/ CFO of SMC Digital Marketing
One half of the minds that make up SMC Digital Marketing, Russab is as entrepreneur at heart. Russab started “playing around” with the stock market at 11 years of age before moving into the Digital Marketing World at age 13. Russab has often been considered a young genius and has the accolades to back it up. He attended one of America’s Top 50 HighSchools before moving onto the prestigious New York University Stern School of Business due to its proximity to Wall St. It was at NYU that Russab discovered his true calling; After realizing he was the only student in his class paying full tuition through his (at the time) small Digital Marketing Firm, Russab decided to divert his attention from Banking and towards Marketing full time. He now spends most of his day planning and executing client strategy while handing the day-to-day financials of the firm. When he has some free time, Russab likes to hit the gym, follow the stock market, play some sports and relax with his family.
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About SMC Digital Marketing: SMC Digital helps managers increase sales by taking a data driven approach to finding new business opportunities.
Dale Hachiya
Co-Founder & CFO of MarvelCoupon
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About MarvelCoupon: MarvelCoupon Disrupting and Revolutionizing Retail Marketing through our Unique Mobile Coupon APP.