Boardroom Media (CFO News)
At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Marketing Automation space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Ralph L. Leung
CFO of Fivestars
Ralph L. Leung is the Chief Financial Officer at Fivestars, where he oversees all aspects of the company’s finance function including accounting, strategic finance, FP&A, tax, treasury, investor relations and corporate strategy. He is also responsible for business applications and operations, IT and facilities. Ralph has over 21 years of progressive leadership experience across finance, investment banking and corporate strategy at companies ranging from growth-stage startups to multinational corporations. Prior to Fivestars, Ralph was CFO at Jyve Corporation, a tech-enabled labor marketplace that powers a scalable workforce for large CPG brands. Earlier in his career, Ralph was a senior technology and fintech investment banker at Morgan Stanley where he advised CEOs/CFOs of Global 500 companies on strategic initiatives including IPOs, M&A and capital raises, including working with Alibaba Group, BlackRock, IntercontinentalExchange and Visa. Over the course of Ralph’s career, he has successfully helped companies scale, transform and exit; completing 80+ strategic transactions for $90+ billion of M&A value and raised $60+ billion of equity/debt capital. Outside of work, Ralph is a weekend warrior tennis player as he continues to hang on to his childhood dream of playing professionally, loves to travel with his wife Ginny and two young boys Nathan and Jamie, and enjoys coaching his kids’ sports teams. Ralph received his BComm from University of British Columbia and MBA from Cornell University.
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About 88ships, Fivestars: Fivestars provides a platform that offers loyalty, marketing, payments, and other services to small merchants and businesses.
Steve Pantelick
Chief Financial Officer of PubMatic
Steve is an accomplished industry executive with more than 20 years of experience in driving growth and profitability, strategy and operational excellence across a broad range of industries in the US and Europe. He joined PubMatic in 2011 after working with leading companies including Ofoto (Kodak Gallery), a pioneer in the online photo sharing space with 60 million monthly users, Blockbuster, Inc., a multi-billion dollar global business, and Cadbury Schweppes Plc, one of the world’s largest confectionery and beverage brands. Before joining PubMatic, Steve was CFO of the innovative data management platform company Aggregate Knowledge. Prior to that, as CFO of Ofoto/Kodak Gallery, Steve helped build one of the world’s leading online digital imaging and services companies, where in addition to finance, he oversaw the company’s printing and customer service operations. Earlier in his career, he worked for Blockbuster in roles ranging from COO of Blockbuster Inc.’s New Media Division to senior vice president of Blockbuster’s U.S. Financial Operations overseeing 4,000 retail locations, to vice president of worldwide planning and helped take the company public in 1999. Prior to Blockbuster, Steve spent seven years with Cadbury Schweppes, in a variety of roles in the US and Europe, including vice president of finance for Dr. Pepper/7Up and planning director for Schweppes Europe. Steve holds an MBA from the Tuck School of Business at Dartmouth and a bachelor’s degree from Harvard College.
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About PubMatic: PubMatic is an automation solutions company for an open digital media industry.
Tim Driscoll
CFO of Conversica
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About Conversica: Conversica creates intelligent virtual assistants to serve as virtual team members.
Mark Cuny
CFO of Conversica
Mark Cuny is the CFO at Conversica.
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About Conversica: Conversica creates intelligent virtual assistants to serve as virtual team members.
Travis Adlman
CFO of Blueshift
Travis is an analytical and forward-thinking financial executive with 15+ years experience leading technology and fintech companies. He joins us from NodeSource, an open-source enterprise software company that was just acquired by i2, where he was CFO/COO. Prior to NodeSource, Travis was the CFO at FusionOps (now Aera Technology) and AnchorFree (now Pango) where he owned finance, HR, and business operations. Travis streamlined operations – from implementing efficiencies in the back-office to identifying the right levers to scale the business. While at Kosmix, Travis reorganized the company that provided clarity and focus to the team, doubled revenue, and ultimately led to the acquisition by Walmart. At Walmart, Travis implemented a framework for managing performance and investment within WalmartLabs, a new division chartered with redefining e-commerce.
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About Blueshift: Blueshift offers the SmartHub CDP, which helps brands deliver relevant and connected experiences across every customer interaction.
Sierra Hinson
CFO of Signal
Operational and Financial Executive with 10 years experience leading financial departments for early stage and private companies. Passionate about driving company-wide business decisions using financial data and key performance indicators. Intimately familiar with all stages of company growth, from inception and raising capital to dissolution. Strong experience in Financial and Managerial Accounting, Operations, and Human Resources Management.
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About Public Good Software, Signal: Signal is an independent SaaS provider of data onboarding and real-time identity resolution.
Peng Leong
Chief Financial Officer of Rev
• Trusted finance partner with an executive level mindset • Business leader focused on building a high-performance workplace culture • Deep experience in finance, accounting and managing business operations • Industry experience in technology, data & risk analytics and financial services • Global experience throughout the United States and the Asia Pacific region
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About Rev: Rev reinvents sales development for B2B sales and marketing teams, helping them fuel their funnel with the highest potential prospects.
Charley Cassell
CFO of Vibes
Charley’s responsibilities include strategic planning, budgeting, financial operations and capital activities. Charley came to Vibes in June 2008 and brings more than 15 years of experience managing strategic planning, revenue, budget management, direct sales and financial analysis. Prior to Vibes, Charley held several senior positions at leading Internet companies including Yahoo!, eGroups and Learning Insights. Most recently, Charley worked as the Director of Operations at Google following their acquisition of Feedburner where he was CFO. Charley holds an MBA from the University of Michigan School of Business Administration and a BA in Economics from the University of North Carolina at Chapel Hill.
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About Vibes: Vibes is a mobile marketing software platform.
Cameron Way
CFO of Onvia
Cameron Way joined Onvia in August, 1999, became Chief Accounting Officer in 2003 and was named Chief Financial Officer in 2008. At Onvia, Way provides financial and operational leadership in growth management, corporate development and strategic planning. Prior to Onvia, his early career was spent with the public accounting firm PricewaterhouseCoopers LLP from September, 1994, to August, 1999. His professional focus was on companies in the high tech and investment services industries, and he was involved in a number of initial public offerings. Way holds a bachelor’s degree from Claremont McKenna College in Claremont, California.
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About Onvia: Onvia is the leading provider of sales intelligence and acceleration technologies for the business-to-government (B2G) marketplace.
Ellen Johnson
Executive Vice President, Chief Financial Officer of Interpublic Group (IPG)
Ellen Johnson is Executive Vice President, Chief Financial Officer of IPG. In this role, she has direct management responsibility for all areas of Global Finance, Information Technology and Investor Relations. She is also the executive sponsor of ESG programs related to climate action, social programs and governance across IPG.
Before becoming CFO, Ellen Johnson was Senior Vice President of Finance and Treasurer of IPG, with direct responsibility for Treasury, Corporate Development and Financial Planning and Analysis, managing the company’s liquidity and capital structure, as well as handling its relationships with banks and rating agencies. She also oversees the mergers and acquisition function as well as the short and long-term budgeting, forecasting and worldwide financial planning. In 2018, Ellen added the role of CFO of IPG Mediabrands, where she was responsible for all areas of global finance, accounting, technology, legal and compliance.
Under Ellen’s leadership, IPG has transformed its balance sheet and has increased the strength of its financial position, including achieving investment-grade credit ratings. She helped initiate IPG’s return of capital programs in 2011. Since that time, the company has returned $4.5 billion to shareholders in dividends and share repurchases.
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About Interpublic Group (IPG): Interpublic Group (IPG) provides advertising, digital marketing, communications planning, media buying, PR and specialty marketing services.
Gregory Thompson
Executive Vice President and Chief Financial Officer of Axiall Corp
Gregory C. Thompson has served as Chief Financial Officer since February 2008, a role in which he manages the Company’s finance and accounting, investor relations and information technology functions. Before joining the company, Mr. Thompson served as Senior Vice President and Chief Financial Officer of Invacare Corporation, a medical equipment manufacturer, since 2002. Mr. Thompson began his career with PricewaterhouseCoopers LLP.
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About Axiall Corp: Axiall Corporation provides chemicals and building products.
Mark Lewis
Chief Financial Officer of LockerDome
Mark Lewis joined LockerDome in late 2012 to direct the company’s financial and strategic development while leading select business functions. Prior to LockerDome, Lewis served as a Principal at Advantage Capital Partners, one of the country’s leading venture capital and small business finance companies. Lewis’ 15+ year career in the venture capital and private equity sector has focused on building high-impact, technology-driven businesses. He has provided financing, realized liquidity events, and sat on the boards of over 40 private companies.
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About LockerDome: Decide (fka LockerDome) powers the future of advertising on the open web and automates decisions for the real world.
Josh Weiss
CFO of Kubient
Josh Weiss is the Chief Financial Officer at Kubient. He graduated from Yeshiva University with a degree in BS Accountancy.
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About Kubient: Kubient’s Audience Cloud marketplace is a single point of entry for advertisers and publishers to reach, monetize and connect audiences.
Neil Murphy
CFO of Zaius
Neil Murphy is the CFO of Zaius.
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About Zaius: Zaius is a customer data platform designed to empower marketers to grow revenue from existing customers.
Scott Baumgartner
Chief Financial Officer of SmartZip
Scott Baumgartner, Chief Financial Officer. Baumgartner’s career history includes a 14-year stint at CallidusCloud. Most recently, Baumgartner was the Vice President of Finance at Accela. He started his finance career at KPMG and has also held leadership roles at Read-Rite Corp and Merant Software.
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About SmartZip: SmartZip offers innovative and effective predictive marketing solutions to help real estate agents get more listings and lenders more leads.
Robert Bales
EVP/CFO of Quaero
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About Quaero: Empowering enterprises to integrate, discover and democratize their customer data
Corrie Herman
Chief Financial Officer of Mad Fish Digital
Corrie (Chasteen) Herman is the Owner & Chief Financial Officer at Mad Fish Digital.
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About Mad Fish Digital: Mad Fish Digital is a full-service interactive web agency that specializes in Search Engine Optimization and Search Engine Marketing.
Rex Motes
CFO of VerifiR, Inc.
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About VerifiR, Inc.: WaveOn is a brand experience as a service platform.
Bill Scanlon
Chief Financial Officer of ThriveHive
Bill Scanlon joined ThriveHive in 2014 as the Chief Financial Officer. Bill’s strong focus on measuring the items that really drive business, and in turn providing actionable reporting, help ensure that ThriveHive meets its goals and can better serve its customers.
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About Propel Marketing, Propel Marketing, ThriveHive: ThriveHive helps in defining business goals and then come up with a custom solution maximized for ROI.
Les Edwards
VP & CFO of Archer Malmo
Les Edwards is the Vice President and Chief Financial Officer at Archer Malmo since March 2016.
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About Archer Malmo: Archer Malmo combines brand thinking, data and technology to drive short-term results and long-term growth for our clients.
Jim Dore
Chief Financial Officer of Pageflex Inc.
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About Pageflex Inc.: Pageflex develops award-winning software for marketing automation, document customization and flexible web-to-print portals.
Jack Pearlstein
CFO of Vocus
With 20 years of financial, operational and strategic planning experience working with technology companies, Jack Pearlstein oversees our finance, accounting, legal, and HR and facilities functions. Prior to Cision, Pearlstein was CFO of Six3 Systems, Inc., a leading provider of software development, sensor development and signal processing services to the intelligence community. As a CFO, Pearlstein has led three different companies through their initial public offerings: AppNet, DigitalNet and Solera. Pearlstein is a CPA and received his Bachelor of Science in accounting from New York University. He also holds an MBA in finance from The George Washington University.
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About Cision, Vocus: Vocus provides cloud-based marketing and PR software for companies to acquire and retain customers.
John Dixon
CFO, Shareholder, Data Science & Analytics Consultant of ZynBit
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About Cisco, Kelly Services, ZynBit: ZynBit is a computer software company that specializes in providing customer IQ, Outlook, Salesforce, and Google Analytics.
Steven Varela
CFO & General Counsel of NectarOM
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About NectarOM: We make it easy for Enterprises to build, operate, and scale their omnichannel personalization capability
Van Allen
Executive Vice President and Chief Financial Officer of Radio Advertising Bureau
As EVP/CFO for the RAB I am responsible for the financial operations and human resource functions of the organization. I’ve been with the RAB for over 20 years and was part of the group of employees that relocated from New York to Dallas in 1994 to establish the service center. I am now based in the New York office. Prior to joining the RAB I worked for Group W for 8 years starting at WBZ TV/Radio in my hometown of Boston. I also worked at Group W offices in Connecticut and New York. In my spare time I like to take advantage of all the cultural and entertainment activities that are available in New York City. I also enjoy going to the beaches in Miami and on the Jersey Shore. I currently live in Fort Lee, New Jersey, just across the George Washington bridge from Manhattan.
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About Radio Advertising Bureau: Radio Advertising Bureau is a not-for-profit trade association that represents America’s broadcast radio industry.
Van Allen
Executive Vice President and Chief Financial Officer of Radio Advertising Bureau
As EVP/CFO for the RAB I am responsible for the financial operations and human resource functions of the organization. I’ve been with the RAB for over 20 years and was part of the group of employees that relocated from New York to Dallas in 1994 to establish the service center. I am now based in the New York office. Prior to joining the RAB I worked for Group W for 8 years starting at WBZ TV/Radio in my hometown of Boston. I also worked at Group W offices in Connecticut and New York. In my spare time I like to take advantage of all the cultural and entertainment activities that are available in New York City. I also enjoy going to the beaches in Miami and on the Jersey Shore. I currently live in Fort Lee, New Jersey, just across the George Washington bridge from Manhattan.
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About Radio Advertising Bureau: Radio Advertising Bureau is a not-for-profit trade association that represents America’s broadcast radio industry.
Tom Humbert
CFO of Agent Marketing
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About Agent Marketing: Agent Marketing is a technology and print services company, specializing in real estate marketing tools.
Charles Wyatt
Chief Financial Officer of Total Expert
Charles Wyatt is the Chief Financial Officer of Total Expert.
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About Total Expert: Total Expert is a SaaS company that develops enterprise-grade marketing operating system (MOS) built for financial services organizations.
Carolina Andrade
Co-founder & CFO of Kasitoko
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About Kasitoko: kasitoko is the World’s largest influencer aggregator with a white label SaaS that allows networks to manage.
Carolina Andrade
Co-founder & CFO of Kasitoko
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About Kasitoko: kasitoko is the World’s largest influencer aggregator with a white label SaaS that allows networks to manage.
Maria Frolova
CFO of Skycob
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About European tech startups, Skycob: YouTube influencer marketing tool. Helps to find emails of the right influencers to promote your business
