At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CFO’ operating in the Lead Generation space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Steven Hill
CFO of ZoomInfo
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About ZoomInfo: ZoomInfo provides accurate and actionable B2B contact and company information to accelerate the growth of sales and marketing teams.

Rick Baff
CIO & CFO of RevSite
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About RevSite: RevSite helps in building customized, mobile-enabled websites.
Robert Burger
Acting B2B CFO of Raynforest
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About B2B CFO, Raynforest: Raynforest provides solutions that enable brands to connect with influential people to promote their products, services or causes.
Peng Leong
Chief Financial Officer of Rev
• Trusted finance partner with an executive level mindset • Business leader focused on building a high-performance workplace culture • Deep experience in finance, accounting and managing business operations • Industry experience in technology, data & risk analytics and financial services • Global experience throughout the United States and the Asia Pacific region
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About Rev: Rev reinvents sales development for B2B sales and marketing teams, helping them fuel their funnel with the highest potential prospects.

Cameron Way
CFO of Onvia
Cameron Way joined Onvia in August, 1999, became Chief Accounting Officer in 2003 and was named Chief Financial Officer in 2008. At Onvia, Way provides financial and operational leadership in growth management, corporate development and strategic planning. Prior to Onvia, his early career was spent with the public accounting firm PricewaterhouseCoopers LLP from September, 1994, to August, 1999. His professional focus was on companies in the high tech and investment services industries, and he was involved in a number of initial public offerings. Way holds a bachelor’s degree from Claremont McKenna College in Claremont, California.
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About Onvia: Onvia is the leading provider of sales intelligence and acceleration technologies for the business-to-government (B2G) marketplace.

Andy Greenstein
Chief Financial Officer of Purch
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About Purch: Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer.
Steve Vattuone
CFO of ON24
Steven Vattuone is the Chief Financial Officer at ON24. He has over 20 years of experience in finance, accounting, and management at both publicly traded and privately held enterprise software and technology companies. Prior to joining ON24, he was the CFO at Electric Cloud, Steven also served as the Chief Financial Officer (Interim) and VP Finance of Grass Valley USA, LLC, a global leader in the video broadcast technology industry. Before that, Steven was the Chief Financial Officer of Composite Software, a leader in data virtualization solutions. Prior to Composite Software, Steven held senior-level finance and accounting positions at a number of publicly-traded technology companies in Silicon Valley, including VP Finance and Corporate Controller of Micromuse, Corporate Controller of Rovi Corporation (formerly Macrovision), VP of Finance at Organic, Inc., and Corporate Controller of Brio Software. Steven also spent a number of years at PricewaterhouseCoopers in the audit practice at the beginning of his career. Steven holds an M.B.A. from Santa Clara University and a B.S. Degree in Business Administration with an accounting concentration from Cal Poly, San Luis Obispo. Steven is also a licensed CPA in the State of California.
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About Brio Software LTD, ON24: ON24 is a cloud-based Platform that makes easy to create, scale, and personalize engaging experiences to take leads to revenue.

Anthony Mazzarella
Executive VP and CFO of CFN Enterprises Inc
Mr. Mazzarella was the founding CEO of AOptix Technologies, and continues to serve as a director on the board. Mr. Mazzarella possesses over 30 years of experience in general management, technology and finance, and is currently CEO of Advanced Turbine Designs, Inc. Mr. Mazzarella was previously founding investor of MyLife.com, EVP and CFO of iMall, Inc, managing director of Geller & Friend Capital Partners and vice president of The Davis Companies. Mr. Mazzarella also held positions with Twentieth Century Fox, Deloitte & Touche, and The Boeing Company. Mr. Mazzarella serves or has served as a director of Mustang Software, SuperNation, eForce Media, GreatDomains, iMall, Inc, MyLife.com, Advanced Turbine Designs, and PatentVest, Inc.
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About CFN Enterprises Inc, Edgewater Ventures: CFN Enterprises Inc operates a scalable SaaS-based platform providing a complete online tracking solution for advertisers.

Brian Ross
Founder, Chief Executive Officer & Chief Financial Officer, Finance of CFN Enterprises Inc
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About CFN Enterprises Inc: CFN Enterprises Inc operates a scalable SaaS-based platform providing a complete online tracking solution for advertisers.

Jeffrey Wheeler
CFO of TCI Marketing Services
Jeff Wheeler is the CFO at BrightTALK.
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About Catalyst Management Holdings, TCI Marketing Services, Technical Communities: TCI Marketing Services is a cloud-enabled demand generation startup that helps B2B technology marketers achieve their goals.

Ian Wright
CFO of Realty Sumo
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About Realty Sumo: Realty Sumo helps agents/brokers dominate their local market with our lead generating software.
Diana Wang
Co-founder & CFO of Bilin Technology
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About Bilin Technology: B2B Digital advertising, lead generation and advanced analytics.

Terry Freeburg
Chief Operating Officer & Chief Financial Officer of Advantage Business Media
As COO and CFO, Terry oversees day-to-day operations of Advantage Business Media including Finance, Digital/IT Development, Production and Audience Development.Terry began her career in publishing in 1984 with Murdoch Magazines’ travel and aviation groups. She followed the sale of Murdoch’s travel group to Reed Elsevier, where she held a series of financial management positions before being named Director of Financial Operations. With Reed Elsevier’s sale of the travel group to NorthStar Travel Media in 2001, Terry was promoted to VP of Finance. She joined Reed New Products (Advantage) in 2003.
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About Advantage Business Media: Advantage Business Media offers print publications, e-newsletters, specialized directories, databases, conferences and events, and more.

Terry Freeburg
Chief Operating Officer & Chief Financial Officer of Advantage Business Media
As COO and CFO, Terry oversees day-to-day operations of Advantage Business Media including Finance, Digital/IT Development, Production and Audience Development.Terry began her career in publishing in 1984 with Murdoch Magazines’ travel and aviation groups. She followed the sale of Murdoch’s travel group to Reed Elsevier, where she held a series of financial management positions before being named Director of Financial Operations. With Reed Elsevier’s sale of the travel group to NorthStar Travel Media in 2001, Terry was promoted to VP of Finance. She joined Reed New Products (Advantage) in 2003.
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About Advantage Business Media: Advantage Business Media offers print publications, e-newsletters, specialized directories, databases, conferences and events, and more.