At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Sweden based CFO’ operating in the Advertising space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Andreas Larsson
Chief Financial Officer of DanAds
Andreas Larsson is the Chief Financial Officer at DanAds.
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About DanAds: DanAds is a white label self-serve Ad-desk for a publisher’s small and medium advertisers.

Gonz Ferrero
CFO of DFR Asia
Based in Shanghai, Gonz is the Venture Partner & CFO of DFR. Prior to DFR, Gonz spent several years launching, investing, scaling, and advising technology and entertainment start-ups in Europe and Asia. He has had a long career in finance, strategic advisory, and business development, including various positions in investment banking at Citi, William Blair, and NEA Investments. Gonz graduated from Washington and Lee University with honors, and received his MBA from INSEAD.
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About DFR Asia, Klättermusen AB, Lojiao: DFR Asia is a digital media venture studio..

Daniel Reithner
Chief Financial Officer of ARC
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About ARC: ARC is a consulting group that transforms businesses and brands to help drive digital growth.
Viktor Wågström
CFO of Tradedoubler
Viktor has worked for Tradedoubler since March 2015. He joined the company as Head of Group Accounting, was appointed Interim CFO in May 2016 and took on the position permanently in October 2016. Before joining Tradedoubler Viktor worked for Cision, an international PR software company and held a number of roles including Group Treasurer and Business Controller.
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About Tradedoubler: Tradedoubler is an internet marketing company providing services for merchants to promote their products and services.
Viktor Wågström
CFO of Tradedoubler
Viktor has worked for Tradedoubler since March 2015. He joined the company as Head of Group Accounting, was appointed Interim CFO in May 2016 and took on the position permanently in October 2016. Before joining Tradedoubler Viktor worked for Cision, an international PR software company and held a number of roles including Group Treasurer and Business Controller.
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About Tradedoubler: Tradedoubler is an internet marketing company providing services for merchants to promote their products and services.
Serafim Karapanos
Finance Manager and CFO of FocusNeo
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About FocusNeo: FocusNeo is a supplier of custom signage and visual communication in the Nordic region.