At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top San Francisco based CFO’ operating in the Lifestyle space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
CFO Vista Outdoor Inc. of Vista Outdoor
Sudhanshu Priyadarshi, Senior Vice President and Chief Financial Officer, joined Vista Outdoor in April 2020. Sudhanshu has over two decades of experience in the tech, logistics, e-commerce, retail, CPG & Pharmaceutical industries in the U.S., Asia and Australia. Most recently he was the CFO of Flexport, a SoftBank backed digital freight forwarder where he led all Global Finance Global Real Estate and Insurance P&L for the company. Sudhanshu joined Flexport from Walmart, where he was Vice President of Finance for Walmart U.S. eCommerce, driving all retail finance operations for Walmart.com, Hayneedle.com, Shoes.com, Moosejaw.com, Store No 8 (technology start up incubator) and Walmart’s partnership with Google. Prior to this role, he was the Vice President, Finance & Strategy at Walmart U.S. and was responsible for leading finance for Walmart’s general merchandise & soft line business unit, a $100B division. Prior to Walmart, Sudhanshu was the Global Chief Operating Officer of Cipla, a $7 billion market cap publicly traded global generic pharmaceutical company. Prior to Cipla, Sudhanshu worked for PepsiCo from 1999 to 2013 growing through the ranks in various management and leadership roles in Finance, Strategy and Operations. In his last role at PepsiCo, Sudhanshu served as CFO of Global R&D and Global Nutrition Platforms, a $10B nutritious food and beverage business. Prior to this role, Sudhanshu was in the Corporate Strategy & Development group where he was responsible for PepsiCo’s international M&A with specific focus on Europe, Middle East, Africa, and India. Sudhanshu has also managed cash flow & capital spending for PepsiCo’s worldwide operations and finance for PepsiCo’s $1B snack business at Walmart. Sudhanshu is a graduate of Physics from India and MBA in Finance from University of Technology, Sydney.
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About Vista Outdoor: Vista Outdoor is a global designer, manufacturer, and marketer of consumer products in the growing outdoor sports and recreation markets.
Executive Vice President and Chief Financial Officer of Levi Strauss & Co.
Harmit Singh is executive vice president and chief financial officer of Levi Strauss & Co. He is responsible for managing the company’s information technology and financial functions globally, including financial planning and analysis, accounting and controls, tax, risk management, treasury, internal audit and investor relations. Harmit is a seasoned, financial executive with almost 30 years of experience in driving growth for global consumer brands. Throughout his career, he has worked at companies that serve consumers in the hospitality, restaurant, travel and financial industries. Prior to joining Levi Strauss & Co. in January 2013, Singh served as chief financial officer of Hyatt Hotels Corporation, where he successfully established a global financial structure, took the company public, built a strong balance sheet, and drove growth by supporting capital deployment for acquisitions and investments. Before Hyatt Hotels Corporation, Singh held various global leadership roles at Yum! Brand foods, the world’s largest restaurant company, (including CFO of Pizza Hut). Early in his career, Singh also worked at American Express India and Price Waterhouse in India. Singh holds a Bachelor of Commerce from Shri Ram College of Commerce, Delhi University, and is a Chartered Accountant from India. He is also a proud member of the CNBC Global CFO Council and Wall Street Journal CFO Network.
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About Levi Strauss & Co.: Levi Strauss & Co. is a brand-name apparel company designs, markets, and sells jeans, casual and dress pants, jackets, skirts, and more.
CFO of Hims & Hers
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About Hims & Hers: Hims is a wellness brand that helps men and women get access to products for skin care, hair loss, and sexual health.
Business Unit CFO of Driscoll’s
I lead the strategic planning process and financial reporting and analytics for a key strategic department at Driscoll’s Berries. As a key members of the R&D leadership team, my focus is on: day-to-day financial support, development/improvement of systems and processes, preparing the annual operating plan and capital expenditure plan and assessing the effectiveness of R&D investments based on value created and return on investment. Driscoll’s is a privately held, global business that breeds, grows and markets fresh strawberries, raspberries, blueberries and blackberries from proprietary patented berry varieties. The company’s R&D unit is an industry-leader in developing superior genetic varieties which form the basis of the Company’s strategic differentiation.
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About Driscoll’s: Driscoll’s is a global market provider of fresh strawberries, blueberries, raspberries, and blackberries.
CFO of Goodwill of Silicon Valley
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About Goodwill of Silicon Valley: Goodwill of Silicon Valley is to improving the quality of life for all residents of Silicon Valley.