At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top San Francisco based CFO’ operating in the Marketing space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Debra A. Crow
CFO of Volta Charging
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About Volta Charging: Volta Charging designs, installs, and maintains a network of electric vehicle charging stations.
David Overmyer
CFO of Contentstack
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About Contentstack, raw engineering: Contentstack develops a cloud based content management system intended to power omnichannel content.
Steve Pantelick
Chief Financial Officer of PubMatic
Steve is an accomplished industry executive with more than 20 years of experience in driving growth and profitability, strategy and operational excellence across a broad range of industries in the US and Europe. He joined PubMatic in 2011 after working with leading companies including Ofoto (Kodak Gallery), a pioneer in the online photo sharing space with 60 million monthly users, Blockbuster, Inc., a multi-billion dollar global business, and Cadbury Schweppes Plc, one of the world’s largest confectionery and beverage brands. Before joining PubMatic, Steve was CFO of the innovative data management platform company Aggregate Knowledge. Prior to that, as CFO of Ofoto/Kodak Gallery, Steve helped build one of the world’s leading online digital imaging and services companies, where in addition to finance, he oversaw the company’s printing and customer service operations. Earlier in his career, he worked for Blockbuster in roles ranging from COO of Blockbuster Inc.’s New Media Division to senior vice president of Blockbuster’s U.S. Financial Operations overseeing 4,000 retail locations, to vice president of worldwide planning and helped take the company public in 1999. Prior to Blockbuster, Steve spent seven years with Cadbury Schweppes, in a variety of roles in the US and Europe, including vice president of finance for Dr. Pepper/7Up and planning director for Schweppes Europe. Steve holds an MBA from the Tuck School of Business at Dartmouth and a bachelor’s degree from Harvard College.
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About PubMatic: PubMatic is an automation solutions company for an open digital media industry.

Warren Jenson
President, CFO & Executive MD of International of LiveRamp
Warren brings a wealth of experience guiding companies through complex financial growth, global expansion and value creation. He has been recognized for his visionary leadership by Institutional Investor magazine having been named as one of the Best CFOs in America. Warren has served as CFO of Electronic Arts, Amazon.com and Delta Air Lines. Prior to that, he worked in several positions as part of the General Electric Company. Most notably, he served as CFO and Senior Vice President for the National Broadcasting Company, a subsidiary of General Electric.
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About Acxiom, Acxiom Impact, Jenson Company, LiveRamp: LiveRamp is the leading data connectivity platform for the safe and effective use of data.
Travis Adlman
CFO of Blueshift
Travis is an analytical and forward-thinking financial executive with 15+ years experience leading technology and fintech companies. He joins us from NodeSource, an open-source enterprise software company that was just acquired by i2, where he was CFO/COO. Prior to NodeSource, Travis was the CFO at FusionOps (now Aera Technology) and AnchorFree (now Pango) where he owned finance, HR, and business operations. Travis streamlined operations – from implementing efficiencies in the back-office to identifying the right levers to scale the business. While at Kosmix, Travis reorganized the company that provided clarity and focus to the team, doubled revenue, and ultimately led to the acquisition by Walmart. At Walmart, Travis implemented a framework for managing performance and investment within WalmartLabs, a new division chartered with redefining e-commerce.
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About Blueshift: Blueshift offers the SmartHub CDP, which helps brands deliver relevant and connected experiences across every customer interaction.
Steve Vattuone
CFO of ON24
Steven Vattuone is the Chief Financial Officer at ON24. He has over 20 years of experience in finance, accounting, and management at both publicly traded and privately held enterprise software and technology companies. Prior to joining ON24, he was the CFO at Electric Cloud, Steven also served as the Chief Financial Officer (Interim) and VP Finance of Grass Valley USA, LLC, a global leader in the video broadcast technology industry. Before that, Steven was the Chief Financial Officer of Composite Software, a leader in data virtualization solutions. Prior to Composite Software, Steven held senior-level finance and accounting positions at a number of publicly-traded technology companies in Silicon Valley, including VP Finance and Corporate Controller of Micromuse, Corporate Controller of Rovi Corporation (formerly Macrovision), VP of Finance at Organic, Inc., and Corporate Controller of Brio Software. Steven also spent a number of years at PricewaterhouseCoopers in the audit practice at the beginning of his career. Steven holds an M.B.A. from Santa Clara University and a B.S. Degree in Business Administration with an accounting concentration from Cal Poly, San Luis Obispo. Steven is also a licensed CPA in the State of California.
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About Brio Software LTD, ON24: ON24 is a cloud-based Platform that makes easy to create, scale, and personalize engaging experiences to take leads to revenue.

Belinda Montes
CFO, Asia of Gravity4
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About Gravity4, LydianCoin, RedLotus: Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries.

Christopher Martin
VP of Ad Operations & CFO of MightyHive
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About MightyHive: MightyHive is a programmatic solutions provider that simplifies complicated programmatic media buying for advertising organizations.
Kelly (Irlbeck) Georgevich
CFO of LimeLight CRM
Kelly Georgevich has over a decade’s worth of finance experience in public accounting and in the financial services industry. Experience with fast-growth, entrepreneurial companies, Australia Post, National Australia Bank, Caribou Coffee Company, and Oxfam Australia, guiding these companies through significant change and turnaround situations. Prior to joining LimeLight in 2016, Kelly worked in a number of different financial capacities such as the Finance Manager at Australia Post and as the Financial Reporting Specialist at National Australian Bank where she developed a robust compliance process. Prior to her innovations at National Australian Bank, Kelly was an audit manager at Ernst & Young for nearly a decade. Kelly graduated from the University of Northern Iowa with a BA in Accounting and Spanish, as well as a Certificate in International Business. She resides and is based in San Francisco, California with her husband and son.
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About AudioEye, LimeLight CRM, sticky.io: LimeLight is the one-stop shop eCommerce engine to manage and automate your recurring billing and customer lifecycle.

Lori Booroojian
Chief Financial Officer of Untangle
Finance and operations executive Lori Booroojian leads the “behind the scenes” enterprise resource planning for Untangle. Lori joined the company in 2012 as its controller. Prior to Untangle, Lori consulted for small start-up companies and was employed at Adaptec, Inc. Before her industry experience, she was a CPA at Arthur Andersen. As a passionate advocate in her community, Lori was named Volunteer of the Year for her work with Project Cornerstone’s Asset Building Champion, an anti-bullying advocacy group assisting underprivileged youth. Lori also served on the Board of Trustees for Moreland school district for 12 years, with eight of those years as Board President. Lori earned a Bachelor’s degree with Honors in Accounting from Santa Clara University. Lori is an avid hiker and enjoys spending time in the many regional parks and wilderness spaces of the Bay Area.
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About Untangle: Untangle, a network software and appliance company, provides multi-function firewall and internet management applications.

Ash Sundar
Chief Financial Officer of Radius Intelligence
Prior to joining Radius, Ash was the Head of Finance at Instacart during the company’s rapid growth phase. Ash started his career with KPMG and holds Masters and Bachelors degrees in Accounting from Wake Forest University.
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About Radius Intelligence: Radius Intelligence seeks to power data intelligence across all B2B applications, channels, and users.

Darlyn Phillips
Chief Financial Officer of Outcast
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About Outcast: Outcast is an integrated marketing agency specializing in communications, digital, and creative. We shape brands that shape the future.
Mike Lemberg
Chief Financial Officer of Partnerize
Mike Lemberg has served as our Chief Financial Officer since November 2008 and our Vice President – Strategy and Business Development since November 2007. Prior to that Mike Lemberg was Vice President of financial planning and analysis at UNICA Corporation, a global provider of Enterprise Marketing Management software. Prior to that, he was Vice President of Corporate Development and Treasurer of Arbinet, a leading electronic market for trading, routing and settling communications capacity and a management consultant at Booz-Allen & Hamilton. Mike Lemberg received a B.A. degree from the University of Pennsylvania and an M.B.A. degree from the University of Michigan Business School. Mike Lemberg oversees the Company’s finance, operations, human resources and strategic planning functions.
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About Partnerize: Partnerize is the only partnership management solution for marketers seeking high quality, scalable subsidies to primary channels.

Rod Brown
Founder & retired CFO Managing Director of MadeToOrder.com
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About MadeToOrder.com: MadeToOrder™ specializes in the development; sourcing and sales of logo branded merchandise and apparel.
Ronald Kwok
CFO & Co-Founder of AlikeAudience
Keep improving and never give up! With around 2 years of working experiences in Deloitte Financial Advisory, Tax and Audit, he acquired in-depth knowledge and learnt industry practice to provide professional advices to HK main-board listed companies and overseas corporates. These strengthened fundamental technical financial analysis and assisted on completion of HKICPA QP Programme. Driven by the passion on big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia. AlikeAudience positions as an Asia-focused Data Management Platform with real time data processing to match and unify audience profiles to provide insights for digital marketers. Specialties: Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, Corporate Finance
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About AlikeAudience: AlikeAudience builds a mobile audience intelligence platform that connects marketers and mobile users.
Susan Murphy
Chief Financial Officer of MUH-TAY-ZIK | HOF-FER
Prior to becoming part of the MUH-TAY-ZIK | HOF-FER team, Susan worked as a financial, systems and management consultant for a number of ad agencies in New York. Her start in New York was in 2000 as the North America Regional CFO for EURO-RSCG/Havas. Previous to that, after earning her MBA from UC Berkeley, Susan spent 10 action-packed years with Cohn & Wells as their CFO/COO – opening offices in New York, Australia and Canada. Susan loves working in a creative environment, playing tennis and spoiling dogs with an endless supply of treats.
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About MUH-TAY-ZIK | HOF-FER: MUH-TAY-ZIK | HOF-FER provides creative advertising services.
Susan Murphy
Chief Financial Officer of MUH-TAY-ZIK | HOF-FER
Prior to becoming part of the MUH-TAY-ZIK | HOF-FER team, Susan worked as a financial, systems and management consultant for a number of ad agencies in New York. Her start in New York was in 2000 as the North America Regional CFO for EURO-RSCG/Havas. Previous to that, after earning her MBA from UC Berkeley, Susan spent 10 action-packed years with Cohn & Wells as their CFO/COO – opening offices in New York, Australia and Canada. Susan loves working in a creative environment, playing tennis and spoiling dogs with an endless supply of treats.
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About MUH-TAY-ZIK | HOF-FER: MUH-TAY-ZIK | HOF-FER provides creative advertising services.

Jeffrey Wheeler
CFO of TCI Marketing Services
Jeff Wheeler is the CFO at BrightTALK.
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About Catalyst Management Holdings, TCI Marketing Services, Technical Communities: TCI Marketing Services is a cloud-enabled demand generation startup that helps B2B technology marketers achieve their goals.
Robert Anderson
EVP and CFO of G2 Technology Inc.
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About G2 Technology Inc.: G2 provides a complete, integrated cloud-based solution that increases manufacturer’s visibility, control, and recovery of revenue.
Jeffrey Lee
CFO of Topica Inc.
CFO at Topica Inc.
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About Topica Inc.: Topica is an email marketing firm that helps businesses manage content and messaging.

Maria Frolova
CFO of Skycob
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About European tech startups, Skycob: YouTube influencer marketing tool. Helps to find emails of the right influencers to promote your business