At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top New York based CFO’ operating in the Advertising Platforms space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Rory Parness
Chief Financial Officer of Foursquare
As CFO, Rory leads the company’s financial planning, accounting and operations. Prior to joining Foursquare, Rory served as CFO at several companies in the technology, healthcare and music industries. He spent 13 years as a finance executive at Jive Records where it grew from a small boutique hip hop label to the world’s largest independent record company and a multi-billion dollar exit. He has extensive experience in finance and leadership in the technology, media, healthcare and entertainment industries.
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About Foursquare: Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location.

Chris Lynch
Chief Financial Officer of Sprinklr
Chris is a financial executive with extensive knowledge in technology software and advertising businesses. In his current role, he is working to maximize Sprinklr’s opportunities for overall growth and international expansion. Chris is best known for his work at Bazaarvoice and his key role in its successful IPO. Through innovative thinking and diagnostic problem solving, Chris has led global finance organizations through periods of rapid growth. He brings passion for a high growth technology environment to his role at Sprinklr.
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About Sprinklr: Sprinklr provides enterprise software for customer experience management.

Richard Haydock
CFO of PulsePoint
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About PulsePoint: PulsePoint is a technology company using data to accelerate healthcare marketing.

Richard Haydock
CFO of PulsePoint
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About PulsePoint: PulsePoint is a technology company using data to accelerate healthcare marketing.
Rick Eaton
Co-Founder, CFO of Yieldmo
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About Yieldmo: Yieldmo is a digital advertising technology company that increases the value of advertising inventory for buyers and sellers.
Bill Bundy
CFO of IRIS.TV
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About IRIS.TV: IRIS.TV is a video data platform focused on onboarding, processing, and activating video data.

Tal Sharf
CFO and Co-Founder of Wapi
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About Wapi: Wapi is a free ad-driven casino app that enables players to gamble by engaging with targeted ads instead of betting their own money.