At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Los Angeles based CFO’ operating in the Software space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Hadas Sparfeld
COO & CFO of Group 11
Hadas is Chief Operating Officer and Chief Financial Officer at Group 11. She is responsible for all of the firm’s day-to-day operations and also oversees Group 11’s financial activities, including financial reporting, accounting, forecasting and budgeting, as well as tracking financial performance of portfolio companies.
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About Group 11: Group 11 is a venture capital firm focused on financial technology companies.

Bryan Wolff
CFO/COO of Staircase
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About BBQ Holdings, Staircase: Staircase is an API marketplace for residential mortgage.
Steven Gelsomini
CFO of EcoSense Lighting
Steven Gelsomini is the CFO at Ecosense Lighting.
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About EcoSense Lighting: EcoSense Lighting designs and develops lighting solutions for commercial and residential applications.
Thomas O’Hern
Chief Financial Officer of Macerich
Tom O’Hern is Senior Executive Vice President, Chief Financial Officer and Treasurer of Macerich. Mr. O’Hern’s overall responsibilities include accounting, financial and tax reporting, investor relations, raising capital through debt and equity markets and information technology systems. Prior to joining Macerich, Mr. O’Hern was the Chief Financial Officer at various real estate development companies. Mr. O’Hern was a certified public accountant with Arthur Andersen & Co. from 1978 through 1984. Mr. O’Hern is a member of the board of directors, the audit committee chairman, a member of the nominating and corporate governance committee and was formerly a member of the compensation committee of Douglas Emmett, Inc. a public real estate investment trust, and is a board member of several other non-profit philanthropic and academic organizations.
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About Macerich: Macerich is an independent real estate investment trust headquartered in Santa Monica, California.
James Reo
CFO & Senior Project Manager of The Attivo Group
Having graduated from Cal State Northridge with a degree in Accounting Theory and Practice, Jim Reo has spent his career in a variety of management positions. He spent 13 years as the Supervisor of Accounting for American Golf Corp before moving into the food manufacturing world. Jim spent close to 6 years as a financial analyst and controller for United Food Group and Sterling Meat Co. Immediately preceding his move to The Attivo Group, Jim worked as the CFO for Picture Car Warehouse, greatly strengthening their financial health during his time in charge.
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About The Attivo Group: The Attivo Group specializing in business process improvement & cost effective software for your business growth.
Travis Kell
Co-Founder & CFO of Metropolis
Travis Kell is an entrepreneur, investor and former financial services professional. He is the Co-Founder, COO and CFO of Metropolis Technologies, Inc. Prior to founding Metropolis, Travis was in the financial services industry in New York with a focus on private investments. Most recently, he was a senior business development professional at Winton Group. Winton is a $30 billion computer-driven global investment management and data science company. Previously, Travis was a Director at BlackRock Alternative Advisors where he led the New York-based Product Strategy team responsible for $5 billion of client assets invested across a range of hedge fund strategies. His primary focus was to develop and structure customized portfolio solutions with sophisticated investors across the U.S. and Canada. During his tenure with BlackRock, Travis was involved in negotiating and structuring several portfolios of hedge funds and opportunistic co-investments totaling $3 billion. His career began as an Analyst in 2006 at Quellos Group in Seattle. Quellos was a boutique alternative investment management firm that was acquired by BlackRock in 2007 to create the firm’s $25 billion global hedge fund solutions platform.
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About Metropolis: Metropolis is an AI and computer vision start-up built to modernize parking and empower the future of mobility.

Alan Edrick
Executive Vice President & CFO of Osi Systems
Alan Edrick is Executive Vice President and Chief Financial Officer of the Company. Alan joined the Company in this role in September 2006. Alan has more than two decades of financial management and public accounting experience, including mergers and acquisitions, capital markets, financial planning and analysis, and regulatory compliance. Between 2004 and 2006, Alan served as Executive Vice President and Chief Financial Officer of BioSource International, Inc., a biotechnology company, until its sale to Invitrogen Corporation. Between 1998 and 2004, Alan served as Senior Vice President and Chief Financial Officer of North American Scientific, Inc., a medical device and specialty pharmaceutical company. Between 1989 and 1998, Alan was employed by Price Waterhouse LLP in various positions including Senior Manager, Capital Markets. Alan received his Bachelor of Arts degree from the University of California, Los Angeles and a Master of Business Administration degree from the Anderson School at the University of California, Los Angeles.
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About Osi Systems: OSI Systems is a vertically integrated designer and manufacturer of specialized electronic systems and components for critical applications.
Darren Seidel
Executive Vice President and CFO of Entertainment Partners
EVP, CFO, Darren Seidel, leads and manages FP&A, Accounting, Tax, Treasury and Process Improvement teams. Seidel is a vital member of EP’s executive team, serving as the lead financial executive in cash management and investment activities, banking and related credit relationships, board of directors, government and employee-owner relations. He also oversees EP Financial Solutions, the company’s incentive arm. Seidel helped negotiate the acquisition of EP affiliates EP Canada and Canada Film Capital. He was also an integral part of executing EP’s investment with Exactuals, a provider of SaaS platform for complex payments. He currently serves on the Exactuals Board of Directors. Seidel previously served as Senior Vice President of International Finance at Warner Bros. Home Entertainment Group (WBHEG) where he oversaw international finance across Warner Bros. Home Video, Warner Bros. Digital Distribution, and Warner Bros. Interactive Entertainment. In this role, Seidel was responsible for forecasts, budgets, long term strategic plans, acquisition analysis, special projects, greenlights, and ultimates for WBHEG’s international businesses. Prior to joining Warner Bros. in 2010, Seidel spent eight years with The Walt Disney Company where he held a variety of positions, from helping lead Walt Disney Studios Home Entertainment business in Asia Pacific and Latin America to the head of finance for a Disney Consumer Products business unit. Seidel holds an MBA from the University of Notre Dame, and currently resides in Los Angeles with his wife and three children.
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About Ease Entertainment Services, Entertainment Partners, IrishAngels: Entertainment Partners is the global leader in entertainment payroll, residuals, tax incentives, finance.

Kevin McFarland
CFO and Co-Founder of Formative
Kevin McFarland is the CFO and Co-Founder at Formative.
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About Formative: Formative is an ed-tech company that offers a real-time assessment platform.

Susan L. Main
Senior Vice President and Chief Financial Officer of Teledyne Technologies
Sue Main is Senior Vice President and Chief Financial Officer since November 2012. Prior to her appointment, Main was Vice President and Controller since March 2004. Main was Vice President Controller for Water Pik Technologies, Inc. since its inception on November 29, 1999. Main also held numerous financial roles at the former Allegheny Teledyne Incorporated in its government, industrial and commercial segments. Earlier in her career she held financial and auditing roles at the former Hughes Aircraft Company.
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About Teledyne Technologies: Teledyne Technologies provides electronic components, instruments, and communications products in the U.S., Europe, Japan, and Canada.

Zachary Chun
COO, CFO of Sixense
Over 10 years in finance, including investment banking and private equity, with firms such as Robertson Stephens in San Francisco and Citigroup in New York and London.
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About Sixense: Sixense Enterprises Inc is a leading provider of VR/AR enterprise solutions.

Mark Partin
Chief Financial Officer of BlackLine
Mark Partin is the chief financial officer of [BlackLine](https://www.crunchbase.com/organization/blackline#/entity), a provider of enterprise-class software designed to automate and control the entire financial close process. He is an executive with extensive experience in overseeing finance organizations for high-growth companies, most recently serving as chief financial officer of Fiberlink Communications, which was sold to IBM. Partin has over 20 years of finance and operations experience and has held chief financial officer positions at several public and privately held companies in the internet and technology industries. During his career, he has managed a successful IPO, completed many strategic M&A deals, raised capital in debt and equity markets, and managed multiple shareholder exits.
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About BlackLine: BlackLine offers scalable applications that automate the financial close and other accounting processes.

Cindy Bai
CFO of Planar Systems
Bai has served as the CFO and Director for Leyard Overseas Board since 2015. Prior to joining, Cindy served as Chief Financial Officer of HBA Inc, as Vice President of Finance for Alcoa Inc. Asia, and at Motorola Inc. where for 18 years she had a variety of finance roles. Cindy obtained her Bachelor degree in Economics from Central University of Finance and Economics in China and she holds an MBA from Arizona State University. She is a certified public account in the state of Illinois.
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About Planar Systems: Planar Systems, is a global leader in digital display technology providing premier solutions for the world’s most demanding environments.

David Jarrett
CFO of Neon Roots
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About Neon Roots: Neon Roots is a full-service custom design and development shop specializing in responsive web/mobile solutions and custom applications.

Jerry Robinson
Co-Founder, CFO & CTO of Dakim
Jerry Robinson is the energetic and dynamic Chief Technology Officer of Dakim, Inc., and a key member of the development team for Dakim BrainFitness. Prior to joining Dan Michel in the development of Dakim BrainFitness, Jerry had operated two successful companies of his own. Health For Life, a research and publishing company specializing in physical conditioning programs, was widely recognized for providing consumers and professional athletes with the most accurate and reliable information on physical health and exercise. JPR Engineering, which Jerry founded in 1980 and sold prior to joining Dakim, is a computer consulting firm specializing in custom turnkey solutions on a variety of computing platforms. Jerry’s personal interest and professional experience in the fitness and technology fields make him ideally suited to guide the technological direction of Dakim BrainFitness. A graduate of Stanford University, Jerry also performed advanced work in biomechanics and taught for two years at his alma mater.
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About Dakim: Dakim provides brain fitness programs for seniors to improve memory and prevent cognitive decline.

Kyle Messman
CFO of Velocify, Inc.
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About Fontinalis Partners, Velocify, Inc.: Velocify® designs sales acceleration software to help high-velocity sales teams turn more prospects into customers.
Elizabeth Murray
Chief Financial Officer of Trax Technologies
Liz has more than 25 years of experience in financial management, strategic investment and M&A activity, with particular focus on technology and Internet companies and significant IPO experience. Before joining Oversee, she was Executive Vice President and CFO of Fluid Music Canada, Inc., the world’s largest private label music aggregation and distribution company. She also was CFO for RazorGator Interactive Group, Digital Insight Corp. and KornFerry International. Prior to that, Murray held key financial roles at Hughes Electronics which she joined after 4 years at Deloitte. She played significant roles in the public offerings for Fluid Music and KornFerry. She holds a bachelor’s degree in Business Studies from Robert Gordon University in Scotland and is a Chartered Accountant and a Member of the Institute of Chartered Accountants of Scotland.
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About Trax Technologies, Triangle Capital Corporation: Trax is the global leader in Transportation Spend Management.

Dale Bartos
CFO of MobileCause
I am the Chief Financial Officer and the most interesting man in the world. I have no need for social media as everyone already knows who I am. Profile in progress
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About MobileCause: MobileCause helps nonprofits attract more donors and inspire recurring donations with its engagement platform.
Kevin Trosian
Chief Financial Officer of 3PL Central
Kevin Trosian is the Chief Financial Officer at 3PL Central.
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About 3PL Central: 3PL Central is a warehouse management software
Autumn Jackson
CFO of Taction Enterprises
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About Taction Enterprises: Music Technology – Midi Control – Capacitive Sensor technology.