At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Germany based CFO’ operating in the Advertising space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Julian Deutz
CFO of Axel Springer
Julian Deutz, born in 1968, studied business administration at the WHU, Georgetown University / USA, as well as in Aix-en-Provence / France. He started his career in 1994 at OC&C Strategy Consultants. In 1996 he became Head of Finance / Controlling of Steilmann Group. After assignments as Head of M&A / Investor Relations at Pixelpark AG and CFO at Venturepark AG, he returned to Steilmann Group as CFO in 2001. Julian Deutz joined Axel Springer in 2004. After serving as CFO of Axel Springer International, he became Head of Group Controlling / Corporate Development. In January 2014 Julian Deutz was appointed as member of the Executive Board of Axel Springer SE and took over as Chief Financial Officer in April 2014.
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About Axel Springer: Axel Springer is a media company engaged in publishing newspapers, magazines, and digital sales channels.
Rainer Beaujean
Group CFO of ProSiebenSat.1 Media SE
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About ProSiebenSat.1 Media SE: ProSiebenSat.1 Media SE is a mass media company operating television, radio stations and print businesses.
Dirk Schmelzer
Chief Financial Officer of Scout24
Dr. Dirk Schmelzer (Born 1967, Nationality: German) is Chief Financial Officer (CFO) of the Scout24 Group. In this function he is responsible for Finance, Treasury, Tax, Controlling, Procurement & Facilities and Investor Relations. Dr. Dirk Schmelzer joined Scout24 in June 2019. Previously he was CFO of the NuCom Group, a subsidiary of ProSiebenSat.1 and Private Equity Investor General Atlantic. For more than six years prior to that, he was CFO of the public listed company Tomorrow Focus AG and its spin-off company HolidayCheck Group AG, which operates the largest German hotel rating portal. Prior to this, he was CFO in the telecommunications industry, namely at Telefónica Deutschland GmbH and HanseNet GmbH. With a doctorate in political economy, he began his professional career in 1997 as a controller, and later in various management positions within the finance sector at the predecessor companies of Telefónica O2 (Germany).
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About Scout24: Scout24 operates digital marketplaces in the real estate & automotive sectors.
Rainer Schwarz
Management Partner and CFO of Crealytics
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About Crealytics: Crealytics supports leading international eCommerce companies to drive performance in product advertising and paid search.

Oliver Reiss
Chief Financial Officer of Smaato
Oliver leads the global teams that optimize Smaato’s financial performance. He has helped successfully guide Smaato through several major funding rounds that have enabled the company scale to new levels of success. Oliver has more than 15 years of experience building internet and telecommunications businesses. Prior to joining Smaato, he was co-founder and CFO of the mobile platform service provider Exit Games based in Germany and the US. While at Exit Games, Oliver was instrumental in securing funding from high-profile venture capital firms. He previously held a senior position in a leading European online agency and a renowned management consulting firm, where he was involved in a large number of client projects for European telecommunications and media clients. There, he focused on corporate development and finance projects. More recently, he founded and headed a consulting venture in the software business. Oliver received an MBA and Ph.D. from Philipps-University in Marburg, Germany.
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About Smaato: Digital Advertising Technology Platform Built for Publishers. Optimized for Data-driven Experiences.
Jens Brückmann
Chief Financial Officer of Glispa
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About Glispa: Glispa is a mobile ad tech company dedicated to empowering our partners with sophisticated solutions made simple.
Virpy Richter
Chief Financial Officer of Awin
With previous Managing Director roles at Conrad Electronics and myToys.de, Virpy brings over 20 years of management experience spanning finance, human resources, legal and international expansion. Under her leadership at Conrad Electronics, Virpy implemented several key initiatives to facilitate the digital transformation of the company, while during her tenure at myToys.de she led the retailer’s expansion into Russia. Virpy joined the Awin Executive Board in July 2019, and as CFO, she oversees financial operations across the group, playing a vital role in the company’s strategic initiatives.
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About Awin: Awin is a global affiliate network and the new name for affiliate window and zanox.
Ferdinand von Humboldt
CFO and COO of Webtrekk
Ferdinand von Humboldt has many years’ experience in finance of fast-growing technology companies. Prior to Webtrekk, he was CFO of the Orendt Group, eCommerce content providers, and Zuumeo, a photo and content provider. Ferdinand von Humboldt began his career at Roland Berger, a global consulting firm.
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About Webtrekk: Webtrekk is a customer intelligence platform that allows users to connect and activate user and marketing data across all devices.

Thomas Dyckhoff
Chief Financial Officer of SinnerSchrader
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About SinnerSchrader: SinnerSchrader, a digital marketing and advertising agency, offers a range of consulting, campaign, commerce, connection, and care services.

Oliver Strutynski
CFO of Studio71
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About Studio71: Studio71 is a leading global media company for digital-first creators and brands.
Andreas Dengler
CFO and Co-Founder of DCMN
CEO / Co-Founder at DCMN.
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About DCMN: DCMN is the growth marketing partner for digital businesses and startups.
Diana Siedentopf
Chief Financial Officer of Qverse
Diana Siedentopf is a natural born, accountant and leader. Her work ethics and attention to detail are unparalleled as she has proven in her previous roles in leading accounting departments at crobo.com, Kives and several more.
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About Qverse: Qverse specializes in digital media advertising, DSP, adnetwork, internal media buyers, and advertising agency sales.
Oliver Hohmann
CFO of Ligatus
Oliver Hohmann is the CFO of Ligatus.
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About Ligatus: Ligatus is a Native Advertising Solutions provider for brands, publishers, and programmatic buyers.