At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Distrito Federal based CFO’ operating in the E-Commerce space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Laurène Maire
Co-founder & CFO of Luuna
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About Luuna, Yema: Disrupting the mattress industry in Mexico
Javier Lizardi
CFO of Fairplay
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About Fairplay: Fairplay is a performance-based financing platform that supports and helps e-Commerce companies to grow.
Alejandro Sánchez Hernández
CFO of ioio
My name is Alejandro Sánchez Hernández and I was born in the city of León Guanajuato, Mexico on November 6, 1989; Since then my usual place of residence has been the city already mentioned. I have always had a great interest for the creation, development and implementation of new projects because at home always instilled it in me because I grew up fortunately in a family surrounded by constant work both professionally and personally. I am son of a Tanner and a Dentist. This is how I made my choices of studies and professional preparation that have given me even more experience in the area of projects and business, starting with a bachelor’s degree focused on the Physical Mathematical area and with a double professional degree, the first in Marketing and second in Business Development and Innovation Engineering. My experience in own and managed businesses ranges from Footwear, Travel Agencies, Leather and Textile Industry, Beverage Distribution Center and the Construction and Carpentry Industry. It has always been a pleasure to have an excellent team with exceptional people, because that is how valuable things are done that really add immeasurable value to society “Working as a Team”
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About ioio: Is a p2p mobile app to rent everything: physical items, real estate, vehicles, professional services & talents, events, memberships, etc
Yolanda Jiménez Cano
Deputy CFO of ioio
Born on April 9, 1960 in the City of León Guanajuato. He completed his Higher Education in August 1979. He began working in a family business selling children’s clothing at the age of 20 in the downtown area of León, where later in 1985 he opened his first clothing store, called ” Adriana Modas ”. In subsequent years, in partnership with her brothers, they expanded the business dramatically, positioning as one of the most fruitful companies of clothing commerce in León. So far, still as successful company having more than 8 stores. In 2019 she started as Debuty CFO of ioio, remaining in the position to date.
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About Adriana Modas, ioio: Is a p2p mobile app to rent everything: physical items, real estate, vehicles, professional services & talents, events, memberships, etc

Fernando Gallino
Co-Founder & CFO of YOP
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About YOP: YOP is a social commerce mobile only for buying and selling used and new products.