At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Boston based CFO’ operating in the Social space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

William Rossiter
Director & CFO of Alice’s Table
William Rossiter is director at Alice’s Table. He focuses specifically on financial optimization for continued growth of the compan. Previously he advised numerous high net worth families at ICONIQ Capital, gaining deep knowledge of the startup space and financial optimization in the valley. William earned a BA with honors in Economics and Accounting from Claremont McKenna College.
Follow William Rossiter:
About Alice’s Table, Suzanne Lovell: Alice’s Table brings women together to learn new skills, and live a social and creative lifestyle.

Emily DeMelo
CFO of Traackr
Previously, Emily operated her own accounting and business advisory consulting practice dedicated to serving international companies. In this capacity, Emily filled various interim financial roles and was responsible for managing corporate finance initiatives, such as Sarbanes Oxley compliance and post acquisition integration services. Prior to running her own consulting business, Emily spent three years at Viant Corporation as Corporate Controller. At Viant she was responsible for the overall accounting function, including external financial reporting and developing and maintaining a comprehensive system of internal controls. Emily also established and supported Viant’s international financial operation. Emily began her career as a Senior Auditor for McGladrey & Pullen, LLP, a national accounting, tax and consulting firm. She then went on to serve as Controller for Judge Baker Children’s Center, a research and social services organization affiliated with Harvard Medical School and Children’s Hospital. Ms. DeMelo has a BS in Accounting from Merrimack College.
Follow Emily DeMelo:
About Traackr: Traackr is an influencer marketing platform providing discovery, campaign management and performance measurement.

Avesta Haidary
Chief Financial Officer, Program Coordinator of Women Empowered Afghanistan
Follow Avesta Haidary:
About Women Empowered Afghanistan: Women Empowered Afghanistan was conceived to promote peace, democracy by advancing women’s rights, girls’ education & gender equality.

Bethe Palmer
CFO of Pingup
Part-time CFO or Advisor for companies at the Seed/Angel to Series C round, having worked/working in this capacity for several companies, including: WooSports, PingUp, SharingCounts, Karmaloop, TrackSmith,The Echo Nest (acquired by Spotify), Myomo and Zipcar (IPO, acquired by Avis), along with StarStreet Sports, CoachUp, Uptown Network, Hollywould (acquired by Kellwood), ArsDigita (acquired by Red Hat) and The Natural Dentist (acquired by Revive Products). Senior level finance executive with over 25 years experience building and managing start-ups with over 15 years in the CFO role. During these engagements I have: Built financial models which supported angel and VC funding Built and maintained financial reports and KPI’s for management and Boards Liaisoned with corporate council on Board governance issues Executed Due Diligence for funding, acquisitions&credit facilities Consulted on remuneration (stock, salary&bonus packages) Established and maintain Stock Option plans (ISO/NSO/Restricted Stock) Established and maintain relationships with banks and other lenders (LOC, L/C, Mezz Debt) Annual audits, including establishing CPA relationship and managing audit process Overall responsibility for Accounting and Finance functions: Annual operating&capital budgets, monthly/quarterly/yearly results analysis, conserve and enhance cash. along with performing the HR function: Benefits package design, implementation and administration – including 401K’s, cafeteria plans, HR policies, Stock Option Plans maintenance and employee manual. In my more distant past (1992-1999) I was a co-founder of CCTC, a mass customization innovator, which was sold to Levi Strauss, where I became a Director. I hold three patents relating to customized fit. CCTC received numerous awards and editorial mentions for our work in mass customized apparel, including a Smithsonian Computer Award. CPA, MBA and BBA.
Follow Bethe Palmer:
About Beam, Pingup: Pingup unlocks the power of instant appointment scheduling. Our API lets publishers enhance business listings by adding booking features.

Lam Trinh
Co-Founder, COO/CFO of FwdForce
Follow Lam Trinh:
About FwdForce: Competition-based Crowd-powered Platform – proven market needs proactively fulfilled by incentivized competition