At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Beijing based CFO’ operating in the E-Commerce space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Sidney Huang
CFO of JD.com
Sidney Xuande Huang has served as JD.com’s Chief Financial Officer since September 2013. Prior to joining J.D.com, Huang was the Chief Financial Officer of Pactera Technology International Ltd., a NASDAQ-listed IT services provider, and its predecessor company, VanceInfo Technologies Inc., from July 2006 to September 2013. Huang was also the Co-President of VanceInfo Technologies Inc. from 2011 to 2012 and its Chief Operating Officer from 2008 to 2010. Prior to that, Huang was the Chief Financial Officer with two other China-based companies in technology and internet sectors between 2004 and 2006. Huang was an Investment Banker with Citigroup Global Markets Inc. in New York from 2002 to 2004. Huang served as an Audit Manager of KPMG LLP from 1996 to 2000 and was a Certified Public Accountant in the State of New York. Huang is currently a Director of Bitauto Holdings Limited, an internet company listed on the NYSE. Huang obtained his Master’s of Business Administration with distinction from the Kellogg School of Management at Northwestern University as an Austin Scholar. Huang received his Bachelor’s degree in Accounting from Bernard M. Baruch College, where he graduated as class valedictorian.
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About JD Digits, JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Zhen Zeng
Chief Financial Officer of Uxin
Zhen Zeng joined Uxin in 2011 and serves as a chief financial officer. He has also been the company’s director since June 2018. Zhen has over ten years of experience in finance. From 2010 to 2011, he served as a vice president in finance at Civa Printal. From 2006 to 2010, he served as an audit manager at PricewaterhouseCoopers. Zhen holds a master’s degree in Commerce and Accounting from Griffith University.
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About Uxin: Uxin offers car e-commerce platform that enables to consumers and dealers to buy and sell new and used cars.
Zhen Zeng
Chief Financial Officer of Uxin
Zhen Zeng joined Uxin in 2011 and serves as a chief financial officer. He has also been the company’s director since June 2018. Zhen has over ten years of experience in finance. From 2010 to 2011, he served as a vice president in finance at Civa Printal. From 2006 to 2010, he served as an audit manager at PricewaterhouseCoopers. Zhen holds a master’s degree in Commerce and Accounting from Griffith University.
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About Uxin: Uxin offers car e-commerce platform that enables to consumers and dealers to buy and sell new and used cars.
Sun Hui containing
CFO of Qunar.com
January 2010 joined where to network, chief financial officer. Sun Hui containing primarily responsible for financial operations, mergers and acquisitions, investor relations, legal affairs, CPM sales and many other jobs. Sun Hui graduated from the Beijing Institute of Technology with and qualified Chinese Certified Public Accountant. He has nearly 20 years experience in financial and capital markets, worked in KPMG, one of the world’s four major accounting firms for many years, has engaged in audit work in China and the United States. Also served as deputy general manager of China Financial Position Maersk, Microsoft China R & D Group chief financial officer. Prior to joining Where network, including Sun Hui served as air network (Nasdaq: KONG) Chief Financial Officer, has overall responsibility for financial, legal and investor relations. Currently, Sun Hui also served with SouFun (NYSE: SFUN) The Chairman of the Audit Committee and the independent directors. Sun Hui, who combined with his experience writing audit theory and practical aspects of the book “The Numbers”, published by the China Financial and Economic Publishing House.
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About : Qunar is a Chinese-language online travel information provider and mainland search engine for web-based and mobile users.
Kangping Shi
Chief Financial Officer of Maoyan
Shi Kangping has over 20 years of accounting and financial experience. From July 1998 to September 2000, he worked in the audit department of Andersen Huaqiang Certified Public Accountants. From January 2002 to July 2005, he worked in the Transaction Service Department of PricewaterhouseCoopers Consulting (Shenzhen) Co., Ltd. Beijing Branch. From July 2007 to September 2011, he worked for Microsoft. From September 2011 to December 2016, he served as Director of Baidu’s Internal Audit Department and Director of Budget and Financial Analysis. From December 2016 to December 2017, he served as the Chief Financial Officer of Ping An Health Medical Technology Co., Ltd.
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About Maoyan: Maoyan provides online movie ticketing services.