At CFO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Australia based CFO’ operating in the E-Commerce space. If you think a CFO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Jonathan Kenny
Chief Financial Officer of SiteMinder
Jonathan Kenny is an experienced chief financial officer with a demonstrated history of working both in pre-IPO and ASX-listed, high-growth technology businesses in industries such as data and analytics, e-learning, financial services, publishing, telecommunications and hospitality. Prior to SiteMinder, Jonathan was the Chief Financial Officer at 3P Learning, Bravura Solutions and Chief Operating Officer of Corelogic Australia. With a passion for building strong financial teams, Jonathan is skilled across the full spectrum of finance, from banking to strategic planning, business process improvement, change management, product management, M&A and investor relations. Today, he is responsible for SiteMinder’s financial, legal, IT, security, investor relations, and mergers and acquisitions opportunities. Jonathan is a highly-qualified finance professional with a Master of Business Administration from Bond University. He also holds a Bachelor’s Degree in Economics and Post Graduate Diploma in Finance from the University of New England, and is a Chartered Accountant.
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About SiteMinder: SiteMinder is the world’s leading open hotel commerce platform and a AU$1 billion business used by 33,000+ hotels across 150 countries.
Tim Howard
CFO, COO of Autopilot
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About Allegro Funds, Autopilot: Switch ON better marketing for your business. The Best Marketing and Customer Data Platform for Ecommerce
Krista Diez-Simson
CFO of Vinomofo
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About Vinomofo: Vinomofo is a wine lovers community sharing ideas and deals on their favorite drinks.
Rachel White
Chief Financial Officer of Comestri
Rachel White is CFO for growth ventures.
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About Comestri: Comestri is a SaaS platform for eCommerce – PIM, OMS and Channel Management.

Paul Jamison
Chief Financial Officer of Pet Circle
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About Pet Circle: Pet Circle offers pet food, medication, accessories, toys, and treats via its subscription-only online store.

Paul Forsyth
CFO of Click Energy Pty Ltd
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About Click Energy Pty Ltd: Click Energy is an Australian based online electricity and gas retailer.

Kamal Chatila
CFO of Koobee
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About Koobee: Koobee helps you find the perfect gift for any occasion. Say goodbye to stressful shopping and unwanted gifts forever.
David Ingram
Chief Financial Officer of UltraServe
A qualified Chartered Accountant, David’s extensive background within technology and professional services businesses provides a solid platform for addressing all financial aspects of the Gentrack business. His experience includes over ten years as CFO of Zeacom and a stint as consulting CFO for ClearPoint. David has a Bachelor of Management Studies in Finance and Accounting and is a member of the New Zealand Institute of Chartered Accountants.
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About UltraServe: UltraServe is a first dedicated cloud hosting company.
Adam Harris
Chief Financial Officer of Zenith Payments
Adam was appointed Chief Financial Officer of Zenith Payments in May 2014. Prior to joining Zenith, Adam was CFO of the Geddes Group (Anne Geddes) and General Manager Finance (Resources & Energy) for Transfield services. Previously, Adam was CFO for the Moraitis Group which involved Private Equity funding, Commercial Development Manager for EnergyAustralia and held various positions within Deloitte over his 12 year tenure. Adam has a wide breadth of financial experience in both public and privately held groups and has managed large finance teams . Adam is a member of the Institute of Chartered Accountants.
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About Zenith Payments: Zenith Payments is the leading payments processing & prepaid card provider in Australia. We are proudly Australian and 100% privately owned.

John Danieli
CFO, Client Relations of The 360 Mall
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About The 360 Mall: The 360 Mall is a membership-based B2B virtual shopping center with 3D interfaces of physical shops.
Warren Douglas
CFO of Nudie Juices
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About Nudie Juices: Founded in 2003, Nudie Juices has emerged as a top seller of natural juices and organic beverages.