Contentsquare Appoints Benoit Fouilland as Chief Financial Officer

Contentsquare, the global leader in Digital Experience Analytics, today announced the appointment of Benoit Fouilland as Chief Financial Officer (CFO).

“I am excited to welcome Benoit as Chief Financial Officer. He is a fantastic addition to our executive team, bringing a wealth of leadership experience and an impressive track record of building and scaling high performance finance organizations at global tech companies,” said Jonathan Cherki, CEO & Founder of Contentsquare. “I’m proud of how far we’ve come and Contentsquare is just getting started. With his vast experience and knowledge of the tech space, Benoit will play a key role in driving our future growth as we pursue our mission of empowering businesses to deliver the online experiences their customers love, seek and deserve.”

Benoit brings more than three decades of executive leadership and finance experience at global tech and market-leading innovation driven companies. Immediately prior to joining Contentsquare, Benoit was the CFO of the global Swiss group Firmenich, the largest private fragrance and taste company in the world. He was instrumental in enabling the accelerated transformation of the company, notably through the preparation for an initial public offering and the execution of the industry changing merger with DSM to form DSM-Firmenich.

Benoit previously served as CFO of Criteo SA, a global advertising technology company. During his tenure at Criteo he orchestrated the company’s transformation from a private start-up to a multi-billion US$ public company and led the successful execution of the IPO. Prior to Criteo, Benoit held CFO and executive finance leadership positions at global tech public companies SAP AG and Business Objects SA. Benoit has served on the Board of Directors of VTEX, an enterprise digital commerce platform company, since May 2021, where he chairs the audit committee.

“I’m impressed by the formidable momentum gained by Contentsquare over the past few years and excited by the opportunity to shape the future of digital experience analytics. I’m thrilled to join the adventure today and looking forward to helping the company scale and maximize its potential into the future,” said Benoit Fouilland. Benoit holds a MBA from INSEAD as well as master’s degrees from Université Paris Dauphine and Paris ESLSCA Business School.

In April 2023, Contentsquare was recognized as the leading provider in 11 categories including Digital Analytics, Customer Journey Analytics and Customer Journey Mapping in G2’s Spring 2023 Best Software Rankings.

About Contentsquare

Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $1.4B in investment funding from leading investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. For more information, visit

Written by Shantel

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